News Corp Australia has announced the appointment of Alice Almeida as head of digital strategy and innovation for the business. 

In this new role, Almeida will work across News Digital Networks Australia (News DNA) and national sales, focusing on developing projects that will reinforce and build on News’ role as a digital leader. 

She will also explore new opportunities with marketers using News Corp Australia’s data, consumer research and insights. 

Almeida is a highly regarded media, consumer research and measurement specialist with 16 years’ experience in media, holding a number of roles with some of Australia’s largest media companies including News Corp, Nine Entertainment and the Seven Network. 

Most recently, Almeida was the manager of innovation and insights at data and analytics company Hitwise. 

News Corp Australia’s managing director of digital revenue, Cameron King, said: “Alice is an innovative digital thinker and I’m delighted she has joined the team to lead our digital strategy. 

“With Alice’s extensive media strategy experience and digital knowledge, I have no doubt her appointment to this newly created role will help marketers generate new and innovative engagement opportunities, using our data capabilities and highly-engaged audiences to better reach and influence their consumers.” 

Commenting on her appointment, Almeida said: “I’m really excited to be back where my digital career began. I look forward to working with clients to understand the complexity and brilliance of digital, and how to effectively incorporate it into their marketing strategy.”