B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Appoints Alice Almeida To New Digital Strategy & Innovation Role
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Corp Appoints Alice Almeida To New Digital Strategy & Innovation Role
Media

News Corp Appoints Alice Almeida To New Digital Strategy & Innovation Role

Staff Writers
Published on: 10th October 2017 at 10:48 AM
Staff Writers
Share
2 Min Read
SHARE

News Corp Australia has announced the appointment of Alice Almeida as head of digital strategy and innovation for the business. 

In this new role, Almeida will work across News Digital Networks Australia (News DNA) and national sales, focusing on developing projects that will reinforce and build on News’ role as a digital leader. 

She will also explore new opportunities with marketers using News Corp Australia’s data, consumer research and insights. 

Almeida is a highly regarded media, consumer research and measurement specialist with 16 years’ experience in media, holding a number of roles with some of Australia’s largest media companies including News Corp, Nine Entertainment and the Seven Network. 

Most recently, Almeida was the manager of innovation and insights at data and analytics company Hitwise. 

News Corp Australia’s managing director of digital revenue, Cameron King, said: “Alice is an innovative digital thinker and I’m delighted she has joined the team to lead our digital strategy. 

“With Alice’s extensive media strategy experience and digital knowledge, I have no doubt her appointment to this newly created role will help marketers generate new and innovative engagement opportunities, using our data capabilities and highly-engaged audiences to better reach and influence their consumers.” 

Commenting on her appointment, Almeida said: “I’m really excited to be back where my digital career began. I look forward to working with clients to understand the complexity and brilliance of digital, and how to effectively incorporate it into their marketing strategy.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Alice Almeida, News Corp, News Corp Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?