Four months after the management buy-out that saw Noisy Beast become a fully independent and integrated agency, the newly found freedom is materialising into significant growth across all parts of the agency.
The agency’s first win came through UniSuper, appointed media agency of record, supporting their mass-market launch.
Natalie Seddon, head of marketing, said: “Noisy Beast showed great agility in responding to our brief.
“Their speed of thought and depth of response was impressive, and the results achieved since launch have been equally impressive; Noisy is a great addition to our team.”
The second media win arrived through sports gambling challenger brand BetDeluxe.
Shannon Groome, marketing director said, “The Noisy Beast team has been a welcomed addition to our business, a true partner helping us to best take on the bigger players in the market.”
Group media director Ben Lynch, said “These wins have been a great addition to our existing clients who have supported us through the early stages of our ownership transition.
“We always promise our clients that we will help their budgets punch above their weight, a mantra that resonates across the entire agency.
“I’m immensely proud of the team and grateful of our clients that trust us with their brands.
“We’re proud to deliver big agency thinking in a nimble and personal manner, we’re now buying close to $70M in media on behalf of our clients making us a very good size independent agency.”
Managing director Dave Brown, said: “We’re producing work around the world, and it’s the team’s mindset that is so pleasing’
“The guys have been unbelievable, throw a bit of lockdown into the mix and they’ve had a massive few months, we all know we are building something special.’
“The older established Agencies have been trying for years to put creativity and media back together; fortunately for us, this is how our model started, so whilst we have strong individual disciplines, we don’t have the challenges of silos, separate P&L’s or egos when we work together.
“Our motivation is to fight with our client’s budget, not over it”.
In addition to the media wins, Noisy UK & Europe have also extended their social, creative, and content partnership with global wine and spirits producer Pernod Ricard.
