New Zealand has weighed in on the debate as to whether they do, in fact, do Australia better than Australia, and the proof is in the pav.
Tourism New Zealand today responded to a proposed merger, that would see Aussies and their Kiwi cousins unite to form a new nation – New Australia-Land.
Developed by Tourism New Zealand and TBWA\Sydney, 100% Pure New Australia-Land is a website that brings together all the best parts of New Australia-Land but with a cheeky twist.
Tourism New Zealand General Manager Andrew Waddel said: “We felt the people of New Zealand needed to respond to such a proposition, so we packaged all of the best bits of New Australia-Land into one place.
“They all just happen to be in New Zealand.”
100% Pure New Australia-Land features just some of the world-class experiences available in New Zealand, from trekking through thousand-year-old glaciers to enjoying one of the hundreds of locally brewed craft beers to securing front row seats at a light show like no other.
“There is no limit to what you can experience when you make the trip across the ditch, which for our friends on the eastern seaboard is as quick as two movies and a meal,” Waddel added.
TBWA\Sydney chief creative officer Andy DiLallo said “Aussies seem to think Kiwis are all about Phar Lap and Flat Whites, but NZ has so much more to offer; exciting art and culture, a great food and wine scene and a rich history of one-upmanship.
“We realised this was the perfect creative opportunity to share all this awesome stuff with the rest of the world.”
TBWA\Sydney Creative Director Katrina Alvarez-Jarratt added: “There are just so many signs pointing to the fact that New Zealand has all the best bits of New Australia-Land, not forgetting the lamb… it even looks like a chop.”
Air New Zealand has also dished up a limited time offer so Aussies can experience all that New Australia-Land has to offer.
Visit the website now at www.newaustralialand.com.au
