New SCROLL Campaign Aims To Teach Gen Zers How To Deal With Online Abuse

New SCROLL Campaign Aims To Teach Gen Zers How To Deal With Online Abuse
B&T Magazine
Edited by B&T Magazine



As the number of image-based abuse reports by young people continues to rise steeply, Australia’s eSafety Commissioner has collaborated with Gen Z creatives to launch SCROLL: a new youth campaign on what to do when things go wrong online.

eSafety received more than one thousand reports of image-based abuse in the first quarter of 2022, compared to just over six hundred for the same period last year. More than 60 per cent (667 reports) were from people aged 13 to 24, almost double the number received for the same period last year (368).

eSafety Commissioner Julie Inman Grant said image-based abuse is just one of the many online harms that young Australians need to protect themselves from – with support from eSafety, parents, teachers, police and
online platforms.

“SCROLL is a campaign for Gen Z by Gen Z that aims to make young Australians more aware of what they can do, and the support that is available, when they experience strife online,” Ms Inman Grant said.

“At its heart, it’s about empowering teenagers to get the help they need to stay safe online, so they can keep doing all the things they love and reduce their risk of being abused, harassed or groomed for the purpose of sexual exploitation or extortion.”

19-year-old online creator and fashion student Dante.

Running across Instagram, YouTube and TikTok, SCROLL features real stories and examples of how young Australians can protect themselves, where to get help, and ways to support friends. Led by a team of six young creatives – Dante (pictured in the cover image, on the right), Patience (in the middle of the cover image), Tobias, Nya, Elliot and Chloe (to the left of the cover image) – topics include cyberbullying, online consent and how eSafety can help swiftly remove intimate images shared without permission.

20-year-old Patience said she hopes SCROLL makes the online experience even better for her peers.

“Even though we are considered so-called ‘digital natives’, we can still struggle navigating the online world – but we still want to learn, help, support and share,” Patience said.

“Through SCROLL, I hope we can show young people that there are so many resources out there for us; that you should never feel shame or embarrassment if something happens to you online; and that there is always
someone there for support if you need to seek help.”

Meet the SCROLL creatives, learn more about the campaign, and stay up to date via Instagram: @scrollwithesafety

Are you a target of cyberbullying or image-based abuse?? Report today: esafety.gov.au/report

Credits:

eSafety

Rachel Ganino- Marketing Strategist

Miriam Landa- Social Media Producer

Sue McAleer- Manager, Marketing, Events & Partnerships

Cara Webber- Expert Advisor

Zoe Allebone- Director of Media and Communications

Rebecca Lewis- Senior Media Advisor

 

Think HQ

Creative & Production

Andy Lima – Head of Creative & Interactive

Nathan Barrow – Senior Art Director

Ryan Graf – Senior Copywriter

Steven Curcio – Finished Artist

Dom Evans – Head of Production

Natasha Brock – Production Assistant

Matthew Fregnan – Video Editor

Xiaohong Jiang – Motion Designer

 

Content, Social & PR

Stefan Delatovic – Head of Content and Owned Strategy

Saumya Poojary – Social Media Content Specialist

Zarah Garbrah – Social Media Coordinator

Beaurey Chan – Digital Content Manager

Gabby Brigden – Group Head of PR and Content

Julie Ursel – Senior Account Manager

Freddy Grant – Senior Account Manager

Matilda Hammond – Account Executive

Jess Glass – Senior Account Director




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