As the number of image-based abuse reports by young people continues to rise steeply, Australia’s eSafety Commissioner has collaborated with Gen Z creatives to launch SCROLL: a new youth campaign on what to do when things go wrong online.
eSafety received more than one thousand reports of image-based abuse in the first quarter of 2022, compared to just over six hundred for the same period last year. More than 60 per cent (667 reports) were from people aged 13 to 24, almost double the number received for the same period last year (368).
eSafety Commissioner Julie Inman Grant said image-based abuse is just one of the many online harms that young Australians need to protect themselves from – with support from eSafety, parents, teachers, police and
online platforms.
“SCROLL is a campaign for Gen Z by Gen Z that aims to make young Australians more aware of what they can do, and the support that is available, when they experience strife online,” Ms Inman Grant said.
“At its heart, it’s about empowering teenagers to get the help they need to stay safe online, so they can keep doing all the things they love and reduce their risk of being abused, harassed or groomed for the purpose of sexual exploitation or extortion.”
Running across Instagram, YouTube and TikTok, SCROLL features real stories and examples of how young Australians can protect themselves, where to get help, and ways to support friends. Led by a team of six young creatives – Dante (pictured in the cover image, on the right), Patience (in the middle of the cover image), Tobias, Nya, Elliot and Chloe (to the left of the cover image) – topics include cyberbullying, online consent and how eSafety can help swiftly remove intimate images shared without permission.
20-year-old Patience said she hopes SCROLL makes the online experience even better for her peers.
“Even though we are considered so-called ‘digital natives’, we can still struggle navigating the online world – but we still want to learn, help, support and share,” Patience said.
“Through SCROLL, I hope we can show young people that there are so many resources out there for us; that you should never feel shame or embarrassment if something happens to you online; and that there is always
someone there for support if you need to seek help.”
Meet the SCROLL creatives, learn more about the campaign, and stay up to date via Instagram: @scrollwithesafety
Are you a target of cyberbullying or image-based abuse?? Report today: esafety.gov.au/report
Credits:
eSafety
Rachel Ganino- Marketing Strategist
Miriam Landa- Social Media Producer
Sue McAleer- Manager, Marketing, Events & Partnerships
Cara Webber- Expert Advisor
Zoe Allebone- Director of Media and Communications
Rebecca Lewis- Senior Media Advisor
Think HQ
Creative & Production
Andy Lima – Head of Creative & Interactive
Nathan Barrow – Senior Art Director
Ryan Graf – Senior Copywriter
Steven Curcio – Finished Artist
Dom Evans – Head of Production
Natasha Brock – Production Assistant
Matthew Fregnan – Video Editor
Xiaohong Jiang – Motion Designer
Content, Social & PR
Stefan Delatovic – Head of Content and Owned Strategy
Saumya Poojary – Social Media Content Specialist
Zarah Garbrah – Social Media Coordinator
Beaurey Chan – Digital Content Manager
Gabby Brigden – Group Head of PR and Content
Julie Ursel – Senior Account Manager
Freddy Grant – Senior Account Manager
Matilda Hammond – Account Executive
Jess Glass – Senior Account Director
