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Reading: New Podcast For Travel Marketers Announced
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B&T > Marketing > New Podcast For Travel Marketers Announced
Marketing

New Podcast For Travel Marketers Announced

Staff Writers
Published on: 6th February 2018 at 8:42 AM
Staff Writers
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Two of Australia’s most well-known travel content marketers have launched a podcast that promises to help marketers to “sell the dream to a new generation of travellers.”

The Destinationists, is co-hosted by Andrés López-Varela the former global content editor for Tourism Australia, and Lauren Quaintance, ex-travel GM for Fairfax Media and the co-founder of Storyation.

The first episode includes an interview with Gold Coast Tourism’s straight-talking Chief Marketing Officer Jan Hutton who declares that “tourism is dead” and defends the DMO’s contentious rebrand as essential in the face of changing traveller appetites.

López-Varela and Quaintance also talk about AirBnb’s surprising move into hotels and a ground-breaking TVC from Jackson Hole in Wyoming.

You can subscribe to The Destinationists on Apple Podcasts or Stitcher, or visit www.thedestinationists.com 

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TAGGED: lauren quaintance, storyation
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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