Welcoming someone with a handshake or a kiss on the cheek appears to be a thing of the past, according to the results of a new survey of more than 2,000 Australians commissioned by leading Out of Home business oOh!media.
The research reveals that Australians have no intention of going back to their old ways, with a large majority (64 per cent) saying they were likely to continue social distancing when restrictions are relaxed. A massive 86 per cent also indicated that they would maintain heightened personal hygiene levels, according to the first edition of the recurring survey*.
The commitment to changing habits and behaviours correlates with the findings around Australians’ concerns of a second COVID-19 outbreak, with almost half of respondents (48 per cent) fearing a second wave once social restrictions were eased, while four-in-10 feared a sharpening of the curve with the arrival of winter. Less than one-in-10 said they were not concerned about a further outbreak.
The comprehensive survey, the first of a series to be undertaken over the next two months, also revealed:
- Appreciation of healthcare workers increased for 72 per cent of respondents, appreciation of schoolteachers increased for 51 per cent, supermarkets increased for 54 per cent, and local community increased for 45 per cent;
- 77 per cent agreed they were more appreciative of the outdoors and outdoor destinations compared to before the pandemic struck, while 79 per cent agreed they’d be generally happier to be out and about;
- 69 per cent agreed they would be more appreciative of ‘mundane’ activities that allowed them to be out and about, such as the daily commute to work;
- Three-in-five (57 per cent) were keen to return to the office;
- Just under half (44 per cent) intend to do more shopping in bricks and mortar stores, compared to 19 per cent who plan more online shopping;
- Pandemic panic buying appears to have passed, with just 36 per cent saying they’d be more likely to store more non-perishable food items in the pantry, and only 43 per cent saying they would be likely to store more hygiene items;
- Trust in the cruise industry dropped for 59 per cent of respondents and only increasing for six per cent; and,
- Confidence in the Federal Government increased among 44 per cent of respondents and only declined for 13 per cent. However, among those aged 16-24 the confidence levels had only risen for 26 per cent.
oOh!media CEO Brendon Cook said the results demonstrated that while people wanted to get out more, they would amend their behaviour amid fears of a second outbreak.
“Millions of people have been cooped up for some time now and are eager to get going and take steps back towards normality,” he said.
“It’s clear that the public at large are more appreciative of being outdoors than previously and have realised what they’ve missed out on through this period of necessary restrictions.
“However, we remain concerned about public health and our own safety, and will enjoy getting back to being out and about with some ‘new normal’ behaviours.
“This new normal includes being the right distance from people, looking after ourselves more, and watching out for the slightest hint of a second wave, which is probably the biggest concern underlying all this.
“We expect this data will be very useful to businesses who are currently working out their future plans and considering how to reach people when restrictions ease.”
Please login with linkedin to commentoOh!Media
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
Following recent internal promotions within the editorial team, independent publisher Broadsheet Media has announced the appointment of Emma Joyce in the newly created position of National Assistant Editor. Joyce’s hire will allow Broadsheet to further strengthen its position as Australia’s leading cultural publication. Joyce has more than 10 years experience working in arts and lifestyle […]
After announcing a collaboration with Apple Podcasts Subscriptions, SCA has shared that podcast publishing app LiSTNR will be partnering with BBC. The partnership will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021. The partnership is also the first time the majority of the BBC […]
Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team. Apparently it all goes back 40 years when, during a period from 1980-1984, […]
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
The Wednesday night competition between ABC’s Hard Quiz and Nine’s Travel Guides for top spot in the entertainment ratings hotted up once again. This week, it was Hard Quiz in the top spot with 662,000 viewers, while Travel Guides had 648,000 in an ep exploring the Kimberley. On top overall was once again Seven News with 1,065,000 viewers, followed […]
The UK Prime Minister has criticised anti-lockdown protestors who chased and verbally abused BBC Newsnight political editor Nick Watt. Watt was covering an anti-lockdown protest in central London when a group of maskless protestors began following and shouting at him. At one point, Watt began to run away while the protesters shouted ‘scum’, while one […]
Seven West Media has revealed trading conditions in the fourth quarter of FY21 have been positive, with a strong rebound in advertising revenue compared to last year. Seven’s advertising revenue including BVOD is estimated to grow more than 45 per cent in the quarter. Early indications suggest ongoing positive momentum into the September quarter. The […]
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]