Bauer Media has named Josephine Rozenberg-Clarke as the new editor of DOLLY Magazine, after touting a new approach to the publication.

Rozenberg-Clarke is bringing a host of skills to the table in her new role, including more than seven years of editorial experience spanning print and digital channels.

Her career has incorporated stints at ninemsn, TV Week, NW, Foxtel and first-hand experience with the Dolly brand in her current role as features editor across Dolly and Cleo.

Interestingly, editor-in-chief of both Cleo and Dolly, Lucy Cousins, was overlooked for the role.

On the appointment, GM of Hearst Australia and publisher of Bauer Media’s Young Women’s portfolio Marina Go said, “Josie’s appointment is a terrific result for Dolly, as we work towards relaunching the brand over the coming months.

“Josie will work closely with Emily Kerr, Dolly’s digital managing editor, to deliver a cohesive multi-channel vision for the brand.”

The appointment follows Bauer’s recent announcement to invest and relaunch Dolly following Cleo’s closure, with a focus on digital first content, alongside a new look bi-monthly print product.

“I have loved Dolly since I was 11 years old and mum finally bought me my very first issue, and I couldn’t think of a more exciting time to be taking on the role as editor,” Rozenberg-Clarke said.

“This is an exciting point in the magazine’s history and I’m looking forward to playing a part in its growth and future success across both print and digital channels.”

The new look magazine will spring onto newstands in April for the May edition, and will coincide with the relaunch of Dolly’s digital assets.