New ‘Kill Hungrythirsty Dead’ Campaign Launches For OAK Via The Monkeys

New ‘Kill Hungrythirsty Dead’ Campaign Launches For OAK Via The Monkeys

A decade after the launch of its first ‘Kill Hungrythirsty Dead’ campaign, The Monkeys is back with new work for OAK.

The latest commercial in the long-standing campaign takes us back to a familiar fairground, where a plush teddy bear picks up the monologue that character Sergeant John Henry left off.

The self-aware bear reminds us in no uncertain terms that OAK, with its full strength and full flavour, is still the only way to tackle Hungrythirsty.

Lactalis General Manager Marketing, Angela Burr, says: “OAK is an incredible brand to have in the portfolio and we are very excited to be launching a new campaign with our long-standing agency The Monkeys.

“OAK has a history of provocative and disruptive creative, and any creative idea for this brand needs to be bold, brave and irreverent. We love the work!”

Ant Keogh, The Monkeys Chief Creative Officer, says: “This new episode takes a sideways path, picking up on one of the other characters in the OAK universe. A place where even the teddy bears are no-nonsense tough guys.”

The campaign will appear on TV, online and in-store this winter.

The TVC was directed by Leilani Croucher and produced by Revolver, with VFX completed by Heckler.


Campaign Credits:

Client: Lactalis Australia

General Manager Marketing: Angela Burr

Marketing Manager: Tracey Berkeley

Sr. Brand Manager: Bronwyn Phillips

Agency: The Monkeys, part of Accenture Interactive

CEO: Paul McMillan

Chief Creative Office: Ant Keogh

Head of Planning: Mike Derepas

Sr. Art Director: Connor Beaver

Copywriter: Scott Zuliani

Senior Craft Designer: Raph Tamkalis

National Head of Production: Romanca Jasinski

Producer: Emma King

Group Content Director: Jaimee Kerr

Content Director: Jantine Wigboldus

Account Executive Ella Papilion

Production Company: Revolver/ Will O’Rourke

Director: Leilani Croucher

Managing Director/Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Alex Kember

DoP: Jeremy Rouse

Editors: The Glue Society Studios

VFX / Post Production: Heckler

VFX Supervisor: Jamie Watson

Executive Producer: Bonnie Law

Head of 3D: Tom Corbett

Senior Compositor: Bertrand Polivka

2D Supervisor: Ryan Trippensee

3D Artists: Boris Formin & Tim Jarick

Lead Colourist: Greg Constantaras

Senior Flame Artist: Brad Smith

I/O: Daniel Page, Maud Chapuis

Sound: Squeak E Clean Studios

Sound Engineer: Paul Le Couteur

Executive Producer: Ceri Davies

Photographer: Neil Bailey

Executive Producer: Doone Colless

Retoucher: Dave Mercer



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