B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: New ‘Kill Hungrythirsty Dead’ Campaign Launches For OAK Via The Monkeys
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > New ‘Kill Hungrythirsty Dead’ Campaign Launches For OAK Via The Monkeys
Campaigns

New ‘Kill Hungrythirsty Dead’ Campaign Launches For OAK Via The Monkeys

Staff Writers
Published on: 9th June 2020 at 9:48 AM
Staff Writers
Share
3 Min Read
SHARE

A decade after the launch of its first ‘Kill Hungrythirsty Dead’ campaign, The Monkeys is back with new work for OAK.

The latest commercial in the long-standing campaign takes us back to a familiar fairground, where a plush teddy bear picks up the monologue that character Sergeant John Henry left off.

The self-aware bear reminds us in no uncertain terms that OAK, with its full strength and full flavour, is still the only way to tackle Hungrythirsty.

Lactalis General Manager Marketing, Angela Burr, says: “OAK is an incredible brand to have in the portfolio and we are very excited to be launching a new campaign with our long-standing agency The Monkeys.

“OAK has a history of provocative and disruptive creative, and any creative idea for this brand needs to be bold, brave and irreverent. We love the work!”

Ant Keogh, The Monkeys Chief Creative Officer, says: “This new episode takes a sideways path, picking up on one of the other characters in the OAK universe. A place where even the teddy bears are no-nonsense tough guys.”

The campaign will appear on TV, online and in-store this winter.

The TVC was directed by Leilani Croucher and produced by Revolver, with VFX completed by Heckler.

Credits

Campaign Credits:

Client: Lactalis Australia

General Manager Marketing: Angela Burr

Marketing Manager: Tracey Berkeley

Sr. Brand Manager: Bronwyn Phillips

Agency: The Monkeys, part of Accenture Interactive

CEO: Paul McMillan

Chief Creative Office: Ant Keogh

Head of Planning: Mike Derepas

Sr. Art Director: Connor Beaver

Copywriter: Scott Zuliani

Senior Craft Designer: Raph Tamkalis

National Head of Production: Romanca Jasinski

Producer: Emma King

Group Content Director: Jaimee Kerr

Content Director: Jantine Wigboldus

Account Executive Ella Papilion

Production Company: Revolver/ Will O’Rourke

Director: Leilani Croucher

Managing Director/Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Alex Kember

DoP: Jeremy Rouse

Editors: The Glue Society Studios

VFX / Post Production: Heckler

VFX Supervisor: Jamie Watson

Executive Producer: Bonnie Law

Head of 3D: Tom Corbett

Senior Compositor: Bertrand Polivka

2D Supervisor: Ryan Trippensee

3D Artists: Boris Formin & Tim Jarick

Lead Colourist: Greg Constantaras

Senior Flame Artist: Brad Smith

I/O: Daniel Page, Maud Chapuis

Sound: Squeak E Clean Studios

Sound Engineer: Paul Le Couteur

Executive Producer: Ceri Davies

Photographer: Neil Bailey

Executive Producer: Doone Colless

Retoucher: Dave Mercer

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: oak, The Monkeys
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?