Sponsors of Liverpool Football Club, Standard Chartered, have unveiled a 360 binaural audio experience that gives users a taste of what it’s like to visit the club’s famous Anfield stadium on match day.

The campaign, called ‘Seeing Is Believing’, is also a global initiative tackling avoidable blindness and coincides with World Sight Day which is tomorrow. Check out the campaign below:

The campaign was created by Octagon and its regional creative director Lizi Hamer commented: “We wanted to bring all the emotion of The Kop (Liverpool fans) in full song to fans across the globe – regardless of their sight. It forced us to consider how other senses can provide a new perspective on the things we love.”

Recorded using special microphones shaped like human ears Octagon partnered with Milkmoney to capture sound that precisely mimics the way the human ear hears. The binaural recording is created in a way that conventional microphones cannot achieve. The 360 audio effect transports the listener deep into the Kop no matter where you are in the world. 

“Working purely in the medium of sound, provided us an opportunity to approach the task of immersive storytelling from a whole new perspective. The technology is now at a stage of refinement making it an incredible way to capture atmosphere.” said Matt Taylor, founder and managing director for Milkmoney

This innovative soundscape was put together with the help of visually impaired LFC fan Pat Rodaway, who has been attending games since he was 14, although he has never seen a single goal scored. Through this experience, fans around the world – regardless of visual ability – can experience the raw emotion of the Kop singing ‘You’ll Never Walk Alone’ and feel the passion as it floods their ears – just like Pat does every weekend. It represents an inclusive new build to the award winning “Inside Anfield” Virtual Reality experience the agency created with the bank last year.