There are renewed calls to ban all alcohol advertising across all Australian sporting codes after new data revealed how exposed viewers are to alcohol ads during games.
Rugby league great Steve Ella, AFL coaching legend Mick Malthouse, former cricketer John Inverarity and dual Olympic gold medalist Clover Maitland are among those launching the End Alcohol Advertising in Sport campaign that calls for a total ban on alcohol advertising in Australian sport.
The call comes after data by The Foundation for Alcohol Research and Education found that viewers of this year’s NRL grand final were exposed to 365 alcohol ads during the coverage, or a staggering three ads every minute. While the AFL grand final showed 118 alcohol ads or one every minute.
Foundation chief executive Michael Thorn said that despite laws governing alcohol advertising there was a “nonsensical exemption” in the Australian Commercial Television Code of Practice exposed children to the ads during the two grand finals.
“The evidence is very clear that children’s exposure to alcohol advertising encourages them to start drinking earlier, to binge drink more often, and to start a journey toward alcohol-related harm,” he said.
“It’s time for regulators to put an end to the alcohol industry’s deliberate efforts to encourage systematic alcohol harm and abuse in its customers of tomorrow.”
The campaign hopes legislation will be put into place to ban the all alcohol advertising in sport, similarly to the laws prohibiting tobacco advertising that came into effect in 1992.
As well as banning alcohol advertising, it’s also hoped an independent system of regulation will be put in place around alcohol advertisements which appear outside of sports broadcasts.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]