Independent creative communications agency we scout has been awarded the consumer PR brief for Renault Australia’s launch of the Kangoo E-Tech and the Megane E-Tech, as well as winning work with Markot and SuperPark Australia following a series of competitive pitches.
Lead Image: L-R – we scout co-founders Annabelle Jones & Lori Susko.
“Partnering with the right teams on the ground is absolutely critical as we launch the brand into Australia for the very first time. we scout demonstrated creative thinking that was absolutely laddered back up to core business objectives, and they’re also a team I’m confident we can have fun along the way with,” said SuperPark Australia’s co-owner and chief growth officer Rosheeni Dobbie.
The Superpark competitive pitch win comes following we scout recently being appointed PR and influencer agency of the new marketplace – Markot. A curated marketplace for the most sought after baby brands from around the world, Markot allows parents to buy and sell pre-loved items or purchase brand new items.
“I’m really excited to partner with we scout, an agency that really understands what Markot is trying to achieve, presenting ideas that will support our rapid expansion in Australia. This is a critical time for our brand, and we’re thrilled to partner with an agency that brings with them a breadth of experience in smart and fast-scale tactics,” said Markot’s head of partnerships and business, Renee Tanner.
Other new client wins for we scout this quarter include additional campaign work with the National Rugby League; activation support for On The Run (OTR), a fully owned and operated convenience store brand with 170 stores across Australia expanding into New South Wales; as well as communications work with financial services company CapRaise, a platform powered by Australian entrepreneurs who match high performing large private companies with with Family Office investment strategies.
“The back end of the year has been huge for we scout. We’ve expanded our physical footprint in our Sydney office, welcomed back founding team members from maternity leave, embraced new innovation hubs that enable our team to be more efficient and also celebrated four years of operations,” said we scout co-founder Annabelle Jones.
“We know that the agency landscape is agile and ever changing, we believe that right now we’re seeing the dawn of the new agency. Agencies that are creative, efficient and have teams that are able to truly understand client partner needs are going to come out on top”.
“Four years into the we scout journey has really seen our agency come a long way. Technology, cultural shifts and the media landscape have been driving forces for we scout’s evolution and we’re thrilled to have client partners and specialists within our team who can service not only consumer briefs but also deep tech and financial services clients,” Jones said.
