New Balance will become the Official Apparel Supplier of the Melbourne Vixens netball team in 2025, producing the team’s playing and training kit for the next three years.
The global leader in sports apparel will also feature in the Vixens’ merchandise offering, intersecting sport and culture with high-quality products for fans.
New Balance’s products meet the rigorous standards of elite athletes, and exceed industry benchmarks in their approach to quality and standards of social responsibility and sustainability.
The Melbourne Vixens playing dress – which will be revealed in 2025 – will feature a custom shape and design resulting from extensive collaboration between New Balance and the Vixens’ playing group.
New Balance’s mission to elevate athletes and aid them in their high performance pursuits is praised by Melbourne Vixens’ goaler, Lily Graham who, after her Suncorp Super Netball debut in 2024, is set to join the next generation of household names.
As the face of the new partnership between New Balance and the Melbourne Vixens, the 19-year-old is proud to work with a brand strongly aligned with the values of the team, particularly in supporting the development of athletes.
“As an athlete, I look for the perfect balance between training kit and streetwear which is why I have been so drawn to New Balance as a brand,” said Melbourne Vixens athlete Lily Graham. “Their investment in athletes is also something really appealing about New Balance, particularly as I begin my elite athlete journey”.
“We’re proud to welcome New Balance to the Vixens family and look forward to the coming years of the partnership that will see the Vixens brand elevated on court and through fan engagement and community initiatives,” said Netball Victoria CEO, Andrea Pearman.
“The Vixens are highly competitive and have a proud history of success in the world’s best netball league, and it seems only fitting that we partner with a global brand in New Balance to elevate our brand.”
Servicing the Melbourne Vixens will be Belgravia Apparel, who in 2020 forged a strategic alliance with New Balance to revolutionise elite teamwear apparel across the Australasian professional sports landscape. This groundbreaking collaboration established a new benchmark in the industry, offering unparalleled quality, innovation, and ethical manufacturing practices.
Head of AUNZ Marketing at New Balance, Joel Hanlon said: “At New Balance, our job is to aid athletes in their pursuit of excellent, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle”.
“In partnership with Belgravia, we are proud to partner with The Melbourne Vixens and we look forward to seeing the partnership come to life over the next three years” he said.
The 2025 Melbourne Vixens dress will be revealed early next year, with the merchandise offering for fans available to be available across the season.
The Melbourne Vixens squad has returned to training, with those recently completing international duties due to rejoin the group in training in January.
All 2025 Melbourne Vixens home matches are set for family-friendly Sunday timeslots at John Cain Arena.
