Network Ten Unveils ‘10 Reasons to Buy’ Trade Marketing Campaign

Network Ten Unveils ‘10 Reasons to Buy’ Trade Marketing Campaign
B&T Magazine
By B&T Magazine
SHARE
THIS



Network Ten has today launched a ‘10 reasons to buy’ trade marketing campaign highlighting the strength of its second half programming schedule. 

Every two weeks for the next six weeks, the campaign will give advertisers and brands 10 reasons to buy across the network focusing on its talent, programs, multi-platform success and demographic strength. It will run across digital and broadcast. 

Network Ten chief content officer Beverley McGarvey said: “We know Aussies love and support locally made content and with this line-up, we have made our biggest investment in Australian content. Our second half line-up is the best we have ever scheduled. It is a wonderful mix of returning much-loved franchises like Survivor, The Bachelor and The Bachelorette and exciting new domestic content like Pointless, Russell Coight’s All Aussie Adventures, Street Smart, Blind Date and the massive new game show with Gold Logie winner Grant Denyer, Game of Games. 

“We have also commissioned eight new shows to be broadcast across a single week in Pilot Week – a week dedicated to showcasing new Australian content. Pilot Week will provide an opportunity for production companies and performers to be even more adventurous and exciting. All eight pilots are bold and exciting ideas that will broaden the television landscape. Ten’s intent is that each of these pilots could be commissioned as series. We will be announcing more details about Pilot Week soon,” Ms McGarvey said.

Network Ten executive general manager revenue – client & partnerships Rod Prosser said: “Across all of Network Ten’s multi-platform assets, we offer high-impact, brand safe, family-friendly environments. The ‘10 reasons to buy’ campaign aims to clearly outline the benefits of aligning and partnering with Ten during one of the biggest programming schedules in our history.”

Reasons in the first iteration of the campaign include MasterChef Australia consistently being the #1 show in the advertiser friendly demographic of 25 to 54s, Have You Been Paying Attention experiencing its biggest series ever and Ten’s crazily addictive new quiz show Pointless.

Please login with linkedin to comment

Network Ten

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

Recommended

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]