Ben Cox (pictured) has been appointed streaming giant Netflix’s first local Director of Business Development.
Cox will lead Netflix’s partnerships with a number of Australian companies, including ISPs, subscription television operators, and consumer electronics device manufacturers.
“I’m thrilled to be joining the Netflix team,” Cox said.
“Since launching in Australia in 2015, Netflix has already built a number of strong partnerships with local companies to deliver effective outcomes for Netflix, partners, and subscribers.”
Cox was previously VP, Business Development for ViacomCBS and has also held roles at Nickelodeon, Foxtel and AUSTAR Entertainment.
His hiring reflects the expansion of Netflix’s local team, which saw the hiring of Nakul Legha and Hannah Pembroke to the ANZ Content team.