Netball Victoria has launched the Melbourne Vixens 2017 season with their latest campaign, ‘We Make Champions’. The campaign brings to life the aspirations of young netballers across Victoria, highlighting that all girls have the opportunity to one day play for the Vixens.

David Dahan, managing director, M&C Saatchi Melbourne said: “The Vixens have been creating dream teams for 85 years. They discover athletes who show potential and nurture them to the top of their game. ‘We Make Champions’ showcases Victoria’s most promising netball stars, allowing them to follow their aspirations to become the next Vixen.”

Rosie King, chief executive officer, Netball Victoria said: “Last season 7 of the 13 players named in the Diamonds team came from the Vixens. We have a strong pathway system that fosters great talent through to a national stage. This campaign heroes the champions of tomorrow.”

The campaign is featured across TV, print and digital.

A huge thank you to all the aspiring netball players who responded to our call out to be part of the commercial. We would like to wish you all the best with your netball careers.

CREDITS

Agency: M&C Saatchi Melbourne

Managing Director – David Dahan

Executive Creative Director – Paul Taylor

Creative Director – Tony Banks

Senior Creative Team – Andy McInerney, Jay Lazaro

Senior Broadcast Producer – Jessica Norton

Account Director – Pia Christiansen

Production: Hugh Peachey Photography

Director – Hugh Peachey

Producer – Virginia Kay

Editor – Jonnie Morris (Jonnie&Kate Films)

Sound – Final Sound

Grade – Crayon

Client: Netball Victoria

Chief Executive Officer – Rosie King

General Manager Commercial Operations – Justin White

Marketing & Events Manager – Lauren Buysen, Naomi Barter