B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nearly 5 Million Aussies Watch As David Warner Gets Fairytale Fairwell
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nearly 5 Million Aussies Watch As David Warner Gets Fairytale Fairwell
Media

Nearly 5 Million Aussies Watch As David Warner Gets Fairytale Fairwell

Staff Writers
Published on: 8th January 2024 at 11:28 AM
Staff Writers
Share
3 Min Read
SHARE

Polarising cricketer David Warner ended his career on a high on Saturday as he secured a half-century, helping Australia beat Pakistan by eight wickets.

The Seven Network’s live and free coverage of the Pink Test at the SCG was popular with viewers –  Seven’s third test coverage reached 4.9 million people nationally (total views) and had an average daily peak audience of 1.1 million.

A heroic fightback by Pakistan late on day three led by newcomer Aamir Jamal’s sensational six-wicket haul was not enough to slow Australia’s unstoppable bowling cartel.

An impressive spell from Josh Hazlewood in the evening session to claim four quick wickets sent the pink-clad SCG crowd wild.

It set the scene beautifully for David Warner to sign off in style with a batting masterclass on day four, farewelling Test cricket with a half-century in his final innings and helping Australia to within 11 runs of victory.

Teammates Marnus Labuschagne (62) and Steve Smith (4) quickly completed the run chase to secure the series whitewash for the home side.

The biggest audience came during the third session on Day 1 with an average audience of 897,000 nationally and an audience reach of 1.9 million.

Managing director Seven Melbourne and head of network Sport, Lewis Martin, said: “This New Year’s Test had it all, capped off with a dream farewell for one of the greatest opening batsmen Test cricket has ever seen.

“Off field, the power of sport to unite and connect communities right across the country was on full display as the pink took over the SCG and our broadcast, culminating in an astonishing 322,000 virtual seats purchased and $6.44 million raised for our proud partner, the McGrath Foundation, for the 16th annual Pink Test.

“From tonight, fans can tune into six straight days of blockbuster Big Bash League coverage in prime time as Test legends David Warner, Usman Khawaja, Marnus Labuschagne, Steve Smith, Travis Head and Alex Carey all return to their respective T20 teams in the race to the finals,” he said. “It’s the summer of cricket, and it’s all right here on Seven, Your Home of Cricket.”

The live and free cricket action continues tonight, when the Brisbane Heat face the Hobart Hurricanes at the Gabba from 7.00pm AEDT on Channel 7 and 7mate, followed by an epic week of Big Bash every weeknight this week as the competition edges closer to finals.

From Wednesday, 14 January, Seven’s cricket broadcast team will head to Adelaide Oval for the first of two Tests between Australia and the West Indies.

With a Test rivalry dating back to 1930, Australia and the West Indies have produced some of sport’s most memorable moments – and next month will be no exception.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cricket, David Warner, Seven
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?