Nature has announced the appointment of Christine O’Keefe as head of qualitative consulting.
O’Keefe’s appointment is a newly created role in Nature’s leadership team and highlights Nature’s commitment to expanding its evidence-based capabilities to meet the evolving needs of clients.
Prior to joining Nature, O’Keefe held senior research and strategy positions at The Lab, AJF Partnership and Y&R.
With two decades in the marketing and advertising industry, O’Keefe brings to Nature deep qualitative methodological capability and an impressive track record in translating insights to action and outcome. Among others she had led major client engagements for the likes of Telstra, Bunnings, Officeworks, Realestate.com.au and AIA Insurance.
“Joining Nature feels like a natural next step as I’ve worked in collaboration with them for years, and I am excited to help build on their Qual and Strategic capability alongside their Quant firepower to help clients unlock more value and achieve competitive advantage,” said O’Keefe.
O’Keefe’s role will be focussed on further strengthening and growing Nature’s multidisciplinary consulting practice across the Melbourne, Sydney and Brisbane offices to ensure excellence and best practice in all client requirements involving qualitative research.
“Hiring Christine is a key step in our journey toward being a truly data-agnostic strategic insights consultancy, and we’re excited to see what she’ll achieve alongside the other amazing people in our business,” said Chris Crook, managing partner at Nature.
O’Keefe’s role will involve collaborating closely with our consulting, marketing science, and strategy teams to solve client business and marketing challenges, while also shaping Nature’s qualitative offerings for future growth.
