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Reading: Nando’s Rolls Out Yumpingo To Optimise The Guest Experience In-Store And Off-Premise
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B&T > Marketing > Nando’s Rolls Out Yumpingo To Optimise The Guest Experience In-Store And Off-Premise
Marketing

Nando’s Rolls Out Yumpingo To Optimise The Guest Experience In-Store And Off-Premise

Staff Writers
Published on: 21st July 2021 at 12:02 PM
Edited by Staff Writers
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Yumpingo, a guest experience management platform for hospitality, has announced a strategic partnership with Nando’s.

It will involved the roll out of their guest experience management solution across all locations in the UK, Australia and New Zealand, meaning they can leverage Yumpingo’s proprietary one-minute review to capture in-the-moment guest sentiment through every digital and in-store customer journey.

Yumpingo’s omnichannel method of capturing customer satisfaction empowers the brand to track NPS at brand, region, location, dish, and shift level to make improvements over time and drive consistency across operations, from customer greetings to order accuracy with on- or off-premise operations.

Nando’s UK initially piloted Yumpingo in July 2020, integrating with Vita Mojo, their order and pay provider, before rolling out to all 450 UK locations later that year.

In the three months following the roll out, Nando’s UK received over 350,000 guest reviews that led to significant improvements in food and service with specific impact to off-premise dining, resulting in a 15 point improvement in its Net Promoter Score (NPS).

On the back of this success, last month the team at Nando’s rolled out Yumpingo in all 193 locations across Australia and New Zealand.

Gary Goodman, founder and CEO at Yumpingo (pictured), said, “Nando’s and Yumpingo share a common vision to enable hospitality teams to serve more happy guests every day. Working with best-in-class innovative brands like Nando’s is accelerating how we do this, by mapping real-time guest satisfaction data to business outcomes to make confident adjustments by shift or at scale, by brand and territory.”

Amanda Banfield, CEO for Nando’s ANZ, said, “In the first month of turning on the Yumpingo platform we are already seeing a step change in guest analytics and live NPS. Our Nandocas in every territory are now empowered to make better decisions on food and service execution, supporting our commitment to welcoming everyone to our table and delighting them with an exceptional customer experience.”

Commenting on the partnership with Yumpingo, Rob Papps, Group CEO at Nando’s Group Limited, said, “Yumpingo has delivered Nando’s a turnkey guest experience management solution, enabling our markets to make better decisions with more certainty through the real-time eyes of our guests. Together we are entering a new era of being able to optimise every guest experience with greater confidence and speed than ever before.”

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By Samantha J Dybac
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I have built a reputation for excellence in public relations, strategic communications and event production over the past 17 years. I founded and run, Sammway, one of Australia’s leading, integrated communications agencies. We help build awareness and position our clients and talent as leaders in their chosen industries. Our services include, public relations, issues management, media strategy, event production and video animation. We work with our clients to develop strategic communications which align with their brand purpose, values and commercial objectives. Our clients include, not for profit organisations, startups, entrepreneurs, fintech, small business owners and media personalities. Where required, we help connect our clients with decision makers in government to ensure they get the best possible coverage and outcomes for their company or campaign. Our work includes content creation, media placement, issues management and development of key messaging and brand strategy. An example of a long standing working relationship is with, former NSW Opposition Leader, Kerry Chikarovski and her government relations firm, Chikarovski & Associates. We manage corporate affairs, media relations and liaise on behalf of clients with bureaucracy and government, at local, state and federal level. Since November 2014 Sammway has worked with Adopt Change, Deborra-lee Furness & National Adoption Awareness Week providing strategic PR and issues based communications. I have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day 2014 and the 2013 G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. In 2014 I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. Please connect with me if you have a project or brand waiting to connect with the outside world and receive the recognition it deserves. [email protected]

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