Naked has been announced as creative agency of record for the Sigma Pharmaceuticals business. The appointment comes after a competitive pitch and sees Naked lead strategy and creative for Sigma’s retail pharmacy brands, including Amcal and Guardian pharmacies.

Sarah Pizzey, general manager, merchandising and marketing for Sigma Pharmaceuticals, commented: “Through the pitch process Naked demonstrated a depth of thinking and an understanding of the retail sector that gave us confidence that they recognise the opportunities for our brands and can help us realise them. We are excited about what we have planned and are already well underway with putting the thinking into action.”

Tim Kirby, managing director for Naked Australia, added: “As soon as we met the team at Sigma we were struck by their ambition to challenge what is a complex and rapidly evolving category. There are some fantastic strategic challenges to work through, and the opportunity to do some great creative work. We are looking forward to what lies ahead.”