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Reading: Naked Australia Wins Sigma Pharmaceuticals
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B&T > Media > Naked Australia Wins Sigma Pharmaceuticals
Media

Naked Australia Wins Sigma Pharmaceuticals

Staff Writers
Published on: 23rd January 2017 at 11:33 AM
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Naked has been announced as creative agency of record for the Sigma Pharmaceuticals business. The appointment comes after a competitive pitch and sees Naked lead strategy and creative for Sigma’s retail pharmacy brands, including Amcal and Guardian pharmacies.

Sarah Pizzey, general manager, merchandising and marketing for Sigma Pharmaceuticals, commented: “Through the pitch process Naked demonstrated a depth of thinking and an understanding of the retail sector that gave us confidence that they recognise the opportunities for our brands and can help us realise them. We are excited about what we have planned and are already well underway with putting the thinking into action.”

Tim Kirby, managing director for Naked Australia, added: “As soon as we met the team at Sigma we were struck by their ambition to challenge what is a complex and rapidly evolving category. There are some fantastic strategic challenges to work through, and the opportunity to do some great creative work. We are looking forward to what lies ahead.”

Following a successful 2016 in which Naked Australia won several pieces of new business across the Sydney and Melbourne markets, this appointment continues the momentum into 2017.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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