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Reading: “Mystery, Suspense & Fowl Play!” Oddball KFC Film Plays Like A Bad Episode Of ‘Bold & The Beautiful’
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B&T > Campaigns > “Mystery, Suspense & Fowl Play!” Oddball KFC Film Plays Like A Bad Episode Of ‘Bold & The Beautiful’
Campaigns

“Mystery, Suspense & Fowl Play!” Oddball KFC Film Plays Like A Bad Episode Of ‘Bold & The Beautiful’

Staff Writers
Published on: 8th December 2020 at 10:20 AM
Staff Writers
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KFC loves giving its legendary founder, Colonel Harland David Sanders (who, admittedly, died 40 years ago), a makeover and its latest attempt could possibly be one of the oddest yet.

The work of fabled agency Wieden+Kennedy Portland, the ad comes as a 15-minute film that runs like a bad midday movie or C-grade soap.

Called A Recipe for Seduction, it stars Saved By The Bell’s Mario Lopez as the Lothario Colonel in a drama the fast food chain is describing as tale of “mystery, suspense, deception, ‘fowl’ play and – at the heart of it all – love and fried chicken.”

Check out the trailer to the film below:

The film is set to run on the cable network Lifetime, on its apps and other VOD platforms.

Commenting on the project, KFC US CMO Andrea Zahumensky, said: “Let’s face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?” A Recipe for Seduction is a perfect excuse to curl up at home and escape to your own happily ever after.”

To coincide with the film’s launch, KFC is also selling an 11 Herbs and Spices Firelog and vintage-inspired holiday buckets, and is offering an Uber Eats special promotion- six free crispy tenders with an order of $US20 or more for delivery from December 13-19.

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TAGGED: KFC, Wieden+Kennedy
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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