Melbourne-based creative agency By All Means has unveiled its new campaign for MYOB that aims to re-align perceptions of the accounting software company.

The integrated campaign introduces MYOB’s new brand tagline, ‘Simplify success’, and will feature across TV, cinema, outdoor, PR, transit, and digital channels in Australia and New Zealand over the coming months.

The campaign aims to re-align perceptions of the brand, particularly among small-to-medium-sized business owners, positioning MYOB as an innovative tech company that helps businesses succeed no matter what the future may bring.

By All Means managing director Mat Cummings added that the agency was humbled to be working with such an iconic Australian business.

“We’re thrilled with the results,” he said.

“As one of Australia’s most dynamic companies, MYOB deserves every success and we’re very glad to have played a role in helping the brand to realise its ambitions.”

MYOB’s general manager of group marketing, Natalie Feehan said the new campaign is the latest example of the company’s philosophy, and represents a significant shift in the way it goes to market and engage with business owners and operators.

“We’re confident that it not only heralds a new era for our brand, but that it will also deliver great results for the business,” she said.