My Room Children’s Cancer Charity is one of the leading organisations that gives families the support they need to face childhood cancer, be it financial, clinical or otherwise. Every little bit counts is their first national campaign to mark their 30th anniversary and to raise funds.
The pro bono campaign was brought to life by creative agency, Stratosphere, with the generous support of their staff, production crew and media partners. Spread across TV, print, radio and digital, Strat collaborated with My Room’s design agency, Studio Bauhaus, to create awareness of the work that My Room do and to help raise donations to support their cause. The story is built around a real family who have been supported by My Room throughout their journey in fighting childhood cancer.
CEO of My Room, Margaret Zita OAM said: “Together with the My Room Children’s Cancer Charity design team at Studio Bauhaus, Stratosphere and their generous group of creatives have created a campaign that will shine a light on the important work we’ve been conducting for the last 30 years.
For a volunteer led charity, My Room are very appreciative for the time and effort put into this campaign by the whole team who selflessly lent their time and expertise to bring our vision to life pro bono. We cannot thank everyone enough for their dedication to truly represent the families who we support and to raise awareness that ‘every little bit of help counts’.“
The founders of My Room know first-hand that when a child is diagnosed with cancer, families are overwhelmed with bills, tests and treatments, leaving them with little time for comfort and togetherness. With My Room’s support, they can focus on every precious moment with their child.
Adam Hilton, CEO of Strat, said: “It’s a great privilege to partner with My Room Children’s Cancer Charity for their first ever national campaign since their launch over 30 years ago. We truly believe in My Room’s purpose and vision and are grateful for the opportunity to help raise awareness and funds for their important cause.
“We couldn’t be prouder of our talented creative, production and media teams, who jumped on board to work pro bono on this campaign.”
