B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Musk’s Grok AI Poised To Launch Puzzling ‘Unhinged Mode’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Musk’s Grok AI Poised To Launch Puzzling ‘Unhinged Mode’
MediaTechnology

Musk’s Grok AI Poised To Launch Puzzling ‘Unhinged Mode’

Aimee Edwards
Published on: 9th January 2025 at 11:51 AM
Aimee Edwards
Share
6 Min Read
Elon Musk (AI Generated Image Via Mojo AI On Canva)
SHARE

Brace yourselves, internet. Elon Musk’s AI-powered chatbot, Grok, could be getting a whole lot wilder. Enter: Unhinged Mode—a feature promising responses that are “objectionable, inappropriate, and offensive,” likened by its creators to an “amateur stand-up comic still learning the craft.” If you’ve ever wished your chatbot would come with a side of sass, chaotic humour, and occasional digital heckling, your time has come. Or, at least, it will once the feature actually goes live.

It’s been nearly a year since Musk first teased the idea of this unfiltered personality upgrade for Grok, and while the feature still isn’t available yet, xAI (Musk’s AI venture behind Grok) recently added more details to its FAQ page, stirring curiosity—and perhaps concern—about what exactly “Unhinged Mode” will deliver.

Comedy or Chaos?

When Grok first launched, Musk promised a chatbot that would be bold, unfiltered, and definitely not politically correct—seemingly positioning it as a counterpoint to more restrained AI models like OpenAI’s ChatGPT. However, while Grok has shown flashes of that edginess with the occasional profanity or snarky comeback, it has so far stopped short of crossing serious lines, especially on political topics.

Unhinged Mode, however, seems to be taking that original mission to an extreme, encouraging responses that could make even the most seasoned roast comics blush. Imagine asking for a pizza recipe and getting a sarcastic rant about how pineapple ruins everything or seeking life advice and receiving responses straight out of a chaotic Twitter thread.

But is it really just a joke, or is there a deeper strategy at play? Musk’s public stance has long been critical of what he perceives as “woke censorship” in AI systems. He’s repeatedly argued that mainstream AI tools like ChatGPT avoid controversial viewpoints or filter responses too heavily, particularly on topics like gender, race, and social inequality. Unhinged Mode, then, could be Musk’s answer to what he views as a free speech issue—an AI chatbot that doesn’t just inform but reacts in ways that stir debate (or maybe just outright arguments).

The challenge with Unhinged Mode is evident in the way xAI describes it. The FAQ clarifies that this version of Grok is meant to resemble a comedian still finding their footing—”objectionable, inappropriate, and offensive”.

Comedy is subjective, and when you throw AI into the mix, the results could be wildly unpredictable. AI lacks the nuance of a human comedian. It doesn’t understand satire, irony, or timing—it just processes patterns in data. So, while Grok might nail the occasional witty comeback, it could just as easily veer into cringe-worthy territory, spouting offensive remarks without grasping the cultural context or impact.

There’s also the issue of who gets the joke. Comedy often involves “punching up” rather than targeting vulnerable groups, a subtlety that can be difficult for AI to master. Without careful guardrails, Unhinged Mode could easily shift from being cheekily provocative to genuinely offensive.

The Risks of an Unfiltered AI

Beyond the humour factor, Unhinged Mode raises legitimate questions about responsibility in AI design. If Grok’s new personality can be “offensive” by design, where does xAI draw the line? The FAQ already warns that the chatbot could produce inappropriate content, yet it also encourages users to explore this mode for entertainment.

There’s a delicate balance between pushing creative limits and enabling harmful content. Musk’s critics have pointed out that AI chatbots, even in their standard forms, can already struggle with bias and misinformation. An intentionally provocative version might not just offend but spread harmful stereotypes or misleading information under the guise of humour.

It also raises concerns about moderation. If Grok’s Unhinged Mode can be offensive by design, how will xAI handle user complaints, particularly in a world where controversial humour can escalate quickly into online outrage? Will there be an extra unhinged disclaimer, or will Musk’s platform double down on its “free speech absolutist” approach?

The real question is whether Unhinged Mode will turn Grok into a must-try digital novelty or a PR disaster. Will it inspire memes and viral screenshots, or just offend people enough to turn them away from the platform altogether?

For now, Unhinged Mode remains a mystery. But when it finally drops, one thing’s for sure: the internet will be watching, popcorn in hand, ready for the spectacle. Whether Grok becomes a digital stand-up sensation or the next AI scandal, it’s bound to be unforgettable.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: AI, Elon Musk, Twitter, X
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?