Skittles have released a gross new TV commercial in the US to highlight how the lolly brand helps to keep the bond between mothers and their children alive.

Created by DDB Chicago, the 30-second TVC, titled ‘Umbilical’, shows a mother and her adult son sitting on the couch together enjoying a packet of Skittles – just not in a normal way.

Check it out in all its disturbing glory below…

The ad appears to be Skittles’ most daring one yet, following its ‘Skittles Pox’ TVC in 2015, and its ‘Touch’ campaign in 2011.