Mum Feeds Adult Son Skittles Through Umbilical Cord In Creepy Mother’s Day Ad

Published on: 10th May 2017 at 12:31 PM

Staff Writers

1 Min Read

Skittles have released a gross new TV commercial in the US to highlight how the lolly brand helps to keep the bond between mothers and their children alive.

Created by DDB Chicago, the 30-second TVC, titled ‘Umbilical’, shows a mother and her adult son sitting on the couch together enjoying a packet of Skittles – just not in a normal way.

Check it out in all its disturbing glory below…

https://www.youtube.com/watch?v=HUJKimy7Bd8

The ad appears to be Skittles’ most daring one yet, following its ‘Skittles Pox’ TVC in 2015, and its ‘Touch’ campaign in 2011.

TAGGED: Advertising Standards Bureau, Tim Tams

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