Skittles have released a gross new TV commercial in the US to highlight how the lolly brand helps to keep the bond between mothers and their children alive.
Created by DDB Chicago, the 30-second TVC, titled ‘Umbilical’, shows a mother and her adult son sitting on the couch together enjoying a packet of Skittles – just not in a normal way.
Check it out in all its disturbing glory below…
https://www.youtube.com/watch?v=HUJKimy7Bd8
The ad appears to be Skittles’ most daring one yet, following its ‘Skittles Pox’ TVC in 2015, and its ‘Touch’ campaign in 2011.
