B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Multicultural NSW Launches Playbook To Help Marketers
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Multicultural NSW Launches Playbook To Help Marketers
Marketing

Multicultural NSW Launches Playbook To Help Marketers

Staff Writers
Published on: 9th October 2023 at 2:36 PM
Edited by Staff Writers
Share
2 Min Read
SHARE

Multicultural NSW has released a Multicultural Playbook for Communications Professionals, a step-by-step guide to delivering effective multicultural communications.

Crafted for campaign planning, each section of the playbook provides tips and practical examples for best practice in multicultural communications.

The playbook features five key tips for effective multicultural communications:

  • Begin with the end in mind: what is the outcome you want to achieve? Think beyond just translation
  • Look behind the numbers: population size doesn’t tell the full story. Find community insights to understand cultural nuances
  • Use a broad channel mix: go beyond spots and dots. Who are the trusted voices? Map out their user journey
  • Translate meaning not words: be open to the meaning of your message rather than literal words
  • Test and learn: set measurable objectives at the outset to evaluate campaign success

Joseph La Posta, CEO of Multicultural NSW said, the Multicultural Playbook is an essential resource for all communications professionals. “We live in a multicultural society, you’re not communicating with the people of NSW if you’re not intentionally including multicultural audiences,”.

One in four people in NSW speaks a language other than English at home. Since 2016, NSW has seen an increase of around 300,000 people who were born overseas, many of whom will be unfamiliar with services available in their new homeland.

“My father and grandparents arrived from Italy in 1959 and through broken English and broken Italian, made a home and a life for our family to thrive. I know that having services and programs that were accessible would have made a significant difference to them. We hope this Playbook gives you the confidence to try new and more meaningful approaches to communicate with multicultural audiences.”

The Playbook can be download from Multicultural NSW.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: multicultural nsw
Share

Latest News

Journalists Megan Pustetto & Alex Jae Launch Female-Led Podcast Network, Kind Regards 
20/06/2025
Your Ad Is Not As Branded As You Think It Is
20/06/2025
Leo’s Suncorp Work & VML’s Hidden Eye Test Lead Aussie Wins On Day Four of Cannes
20/06/2025
Reload Media Wins Pillow Talk’s Digital Marketing Account
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?