MullenLowe Group has announced the appointment of Vincent Digonnet (pictured above on the right) as the new Asia-Pacific CEO of its global digital network, MullenLowe Profero.

Digonnet joins MullenLowe Profero from Razorfish, where he was most recently the company’s global chief growth and transformation officer.

Prior to that, Digonnet spent five years as executive chairman for the APAC region Razorfish and Digitas.

Wayne Arnold, global CEO of MullenLowe Profero (pictured above on the left), described Digonnet’s appointment as “humbling”, and said his experience in the APAC region is remarkable.

“He feels as comfortable talking to clients about how technology can deliver end-to-end customer journeys in China as he does discussing global brand strategy out of Japan,” Arnold said.

“I am excited Vincent has joined us to continue to accelerate the MullenLowe Profero story in Asia.”

“The Asian region is often misunderstood, but having had the privilege of performing the global CEO role from APAC countries for the last four years, my eyes have been opened again and again to the opportunities this extraordinary region offers.”

Digonnet said he felt privileged to have the opportunity to lead the digital marketing agency’s growth and transformation in the APAC region.

“MullenLowe Profero is more than just an agency network – it’s a network of entrepreneurs,” he said.

“This fact gives them the agility and speed to actively manage change as opposed to merely react to it.”

Digonnet will be based at MullenLowe Group’s offices in Hong Kong.