A mental health advocate, Army Captain and Movember ambassador who has survived both testicular and bowel cancer, all before the age of 30, has teamed up with Dr Izzy Smith to create a new series; Behind the Uniform.
The series will explore the idea that we all wear a uniform. Whether it’s the clothes you wear to work, or a metaphor for putting up a front, often there’s a lot going on behind the uniform, and many of us are reluctant to express how we are really feeling.
The series guarantees no topic is off limits – there will be tears, laughter and goose bumps, explains co-host, Captain Hugo Toovey.
The ten-part podcast supported by both Movember and Fox Sports, will feature such prominent Australians as:
- Test cricketer Moises Henriques
- Former league player Braith Anasta
- Former AFL player Wayne Schwass
- ‘Commando’ Steve Willis
- Performer David Campbell
- Radio host Gus Worland
Hugo said guest, Moises Henriques, summed up the tone of the podcast perfectly when he said; “While things may appear all smiles and good times, it definitely is not like that all the time. I’ve felt like shedding as many tears as our baby Archie. It’s just a reminder of the misleading representation social media can portray on our not so perfect lives.”
Hugo noted that while the current episodes feature well known sportsmen, moving forward they hope to incorporate the stories of everyday Australians.
Dr Izzy Smith featured on Hugo’s earlier podcast 25 STAY ALIVE. The two hit it off, realising how much they had in common and decided to join forces. Dipping into their own experiences of working in demanding environments, they will weave their own insights into each episode.
“We’ve both worked in environments where it’s traditionally seen as weak to show you’re struggling or need help. Both careers have notoriously high rates of suicide and mental illness. We need a cultural shift in attitude around mental health and we need to be equipping people with the right tools to manage it,” she said.
They will explore concepts like vulnerability and dealing with failure, things Dr Smith has struggled with herself, in the past.
Behind the Uniform will deliver practical ways to discuss and de-stigmatise mental health issues in Australia – in a relaxed and entertaining way.
Movember Global Mental Health Director Brendan Maher believes the podcast is the perfect avenue to reach men who might be experiencing difficulties in their lives.
“These episodes remind us that it doesn’t matter where you are in life, or what kind of uniform you wear, none of us escape life’s challenges. How we navigate them and who we open up to, is what makes the difference – and sometimes it’s a life-saving difference.
“One of the best ways to lighten the load, is to share what’s going on with a mate, a loved one or a health professional.
“Behind the Uniform’ is an important new platform to explore these concepts and learn from each other.”
Mindshare has announced NAB has appointed the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions. Mindshare has held the main media account for […]
Tomas Haffenden (pictured below) is a futurist at VERSA. In this guest post, he says it’s hard not to look enviously at Apple’s product line-up and marvel at numerous examples of category-defining industrial design. However, when you lead the pack and create a near-perfect first-generation device, where do you go next? It is hard not […]
From scepticism to dreaming – those were MediaCom’s initial thoughts when it were first told what Programmatic OOH (POOH) was going to look like in the future – and sometimes it still feels a long way away. However, over the last 18 months MediaCom have been on a ground-breaking journey, pioneering not only the Australian […]
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]
Sadly, COVID did put some limitations on the B&T Award celebrations. On the upside, no unwanted pregnancies this year.
Did you attend Friday's B&T Awards only to see your competition take home top prize? Re-live the horror again here.
Here's the arrival of B&T Award guests just before they got sloshed on sav blanc & spilt béarnaise down their fronts.