Move Over Hipsters, The ‘Yuccies’ Are Coming!
It looks like Hipsters are going the way of Kodak and will be wiped out by bourgeoisie new breed of Gen Y-ers called “Yuccies”.
Although a dead ringer for the Hipster in looks and taste, Yuccies – young, urban, creatives, and often the cultural offspring of yuppies and Hipsters – covet money and success.
And not only do they enjoy drinking craft beers like Angry Man and Moon Boy from jam jars, they’re happy to pay top dollar for it too, providing it’s in the right kind of watering hole.
“It’s an interesting concept, what these youngsters are doing these days,” Shane Cleary from Murrays Craft Brewing Co tells B&T.
“In Australia about 20 years ago food was the first thing to change. The only alternative to a meat and three veg was the Chinese takeaway, and now you can walk down a street anywhere in Australia and get Turkish, Moroccan or Japanese food.
“Now beer is catching up and one of our recent Imperial Stouts was a massive hit with Yuccies. It had oysters and mussels in it, they couldn’t get enough of it.”
Whereas Hipsters are creative at heart and so don’t worry about high salaries, as “it’s all about the art, man”, Yuccies aspire to riches and tend to chase jobs in the technology industry.
Professor Rob Brooks, director of the Evolution and Ecology Research Centre at the University of New South Wales, released a report in April 2014 claiming we were at ‘peak beard’, and claims it’s only a matter of time before the Yuccies wipe out their poorer rivals.
He told B&T: “The key to trends of all kinds is that as they get more popular, more widespread, they lose their cachet. Just as grunge lost its edge in the mid 1990’s once it spread to Top 40 radio, so it was inevitable that Hipsterism would eventually mate into money, greed and all the most bourgeois impulses.”
Style magazine recently reported: “The Yuccie’s other defining trait is FOMO-triggered anxiety, which sees them living on a knife edge of manic activity and personal ‘brand building’. They’re about as far from the stoner graduate stereotype as it gets.”
Latest News
Make it your way at Highpoint Via Cyclone Creative Agency
Highpoint is inviting Melbournians to embrace what makes them different, through their ‘Make it Your Way’ campaign via Cyclone Creative agency.
2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
Pengu Dances Their Way Through New Film by electriclime°
Production house electriclime° have linked up with Riot Games to create a new film to celebrate the launch of Teamfight Tactics Mobile (“TFT”) in Asia Pacific.
National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
Sunday TV Ratings: Brits Dominate With Annika, Joanna Lumley And David Attenborough Making Top 10
Sunday night strangely dominated by UK-made content. That said, Piers not getting a heap of love over at Sky.
Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Stop Being A Water Waster! Sydney Schoolboy Urges Everyone To Save Water
Planning a staff dunking booth this Christmas? Not too late to switch to 10-pin bowling with this water save campaign.
Reddit Updates Conversation Placement Ads Formats
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
Journalist Tegan George Suing Network 10 After Being Left With “Trauma” From Bushfire Reporting
It's been a rocky road for many people & agencies in 2023; however, it's been all sunshine & rainbows for 10's lawyers.
As Big Spenders Flee, X Pivots To SMBs To Fill Ad Dollar Deficit
Elon's halo continues to slip. Joining Albo's, Harry's, Meghan's and Optus' similar downward trajectory.
Foxtel Group Extends Partnership With Mindshare For A Further Three Years
Mindshare Christmas bash upgraded from "house" to "spirits included" after Foxtel re-signs.
Sleeping Duck’s Cheeky Campaign Exposes Its Competitors’ Tricks
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
The North Face Flies-In Jacket To Furious Hiker In The Marketing Save Of 2023
North Face continues to bat away a series of PR disasters. And not merely from Australian politicians being seen in it.
oOh!media Unveils 51 New Large Format Sites This Year
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
Bear Meets Eagle On Fire Unveils “Until Then” Mark II For NRMA
If there's a HOT agency at the moment, it has to be Bear Meets Eagle On Fire. Get your fingers burnt with this latest.
Seven Uses Gen AI to Push Tech Boundaries With Ignite
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Creative Tensions Boil Over In Witty New Work From Apple
Is it just B&T or does Apple continually spruiking the filmmaking credentials of its phones undermine actual filmmaking?
Shannon Noll Records Aussie-Rock Twist On Christmas Classic For Jetstar Campaign
Shannon Noll's agent receives rare call as Jetstar enlists singer for new campaign. Guy reported to be seething.
Rolling Stone AU/NZ Unveils Its 50 Living Icons Edition
Rolling Stone's living icons edition is here and it'll make difficult reading for Kyle and Ray Hadley.
Australia’s Greatest Ever Ad – The Finalists!
The end is in sight for B&T's search for Australia's greatest ever ad. You can hasten its demise by voting pronto.
CHEP Delivers A Horror Movie For Queensland Health’s Sun Safety Campaign
Queenslanders again reminded to slip, slop, slap. Also reminded not to constantly bang on about XXXX Gold & the Broncos.
Australian Agency Engaging.io Slam Dunks With Texas NBA Team
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Monkeys’ Tara Ford Appointed CCO Of Accenture Song’s APAC & Latin Growth Markets
Can't even remember to get the milk in the morning? Spare a thought for Tara Ford & this seemingly demanding new role.
SMI Data: Outdoor’s October Bookings Up Almost 20% YOY
Latest data shows outdoor proving to be adland's current shining light. Discover who's less illuminated here too.
Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Gen Z Drives Growth At Vogue Australia
Data shows Vogue Australia pulling the Zs. However, Women's Weekly has all but sewn up the Royals & the scones lovers.
Revolution360 Parent Venetian Media Group Acquires Digital Native
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
Think HQ & Cancer Council Victoria Engage Multicultural Audiences To Increase Bowel Screening Numbers
Been reading the food pyramid completely upside down of late? This bowel cancer screening news is a timely reminder.
Drink Driving Myths Busted In New Campaign From TAC Via Clems
They're the two words that destroy any night out, but there's no shying away from the designated driver.
Air New Zealand & Bastion Shine Save Christmas With Their Latest Campaign
When it comes to New Zealanders, are they really just glorified Tasmanians who are much better at sport?
Google To Pay $111m To News Publishers In Canada
Google lumped with latest $100 million-plus fine. Which, when it's all said & done, is like 50 cents to the rest of us.
Thursday TV Ratings: The Chase Takes The Crown For Entertainment
Much like navigating the single-malt whiskey menu at Rockpool, Thursday night TV proves a tricky one for network bosses.
Before Adland: Luke Spano’s High-Stakes Switch
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
New Study Busts Aussie Advertisers Over False “Clean, Green & Sustainable” Claims
Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.