Most Popular Language (Maybe Even Buzzwords) From The 2021 Federal Budget

Most Popular Language (Maybe Even Buzzwords) From The 2021 Federal Budget
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Analysis by Isentia has revealed the most popular language from last night’s Federal Budget.

Isentia has examined the word usage in budget speeches for the past decade to see how governments have used words and language over time. This messaging analysis, the firm argues, helps us understand how politicians are framing their budgets beyond the major spending announcements.

But instead of talking about major spends the government focused on talking about jobs, and while they did not break the record for mentions of the word jobs, as expected they still mentioned the word an inordinate number of times, Isentia found.

Andrew Ledovskikh, ‎insights specialist for ANZ at Isentia, commented: “Faced with a massive budget deficit and economy recovering from a global economic shock, the Morrison government has announced a raft of spending measures and pivoted away from talk of balancing budgets.”

“The Coalition generally does not like to talk about budgets and surpluses as much as Labor did and particularly avoids the topic when there is not good news,” he said.

“This budget speech avoided a discussion of deficits, surpluses and balance that have often been a focus in budget nights over the past decade.”

While Coalition governments tend to talk less about their “investments” and “spending”, they do regularly like to point out their “record investments” in specific areas.

The Morrison government has also made a point of highlighting policies that are aimed at women, using the word more often than any government in the past decade.

The government has also surprisingly been one of the only governments in the past decade to use the phrase “climate change” in the budget speech.

It was only mentioned once last night, but that’s still more than most other budgets, which have avoided directly using the phrase.

The safety of Australians from external and internal threats (not including road safety) has been a theme mentioned in most Coalition budgets over the past decade.

Treasurer Josh Frydenberg mentioned it nine times in the 2021 budget speech, more than the Turnbull government mentioned it in three years and Abbott in two.

The armed forces got a mention and there was increased spending announced in light of rising tensions with China. The Gillard government never mentioned safety in a budget speech.

While “spending” continued to be a dirty word for Morrison, with only one direct mention, the Morrison government continued talking about their “investments” at record rates for a Coalition government.

More than any other government in the past decade the Morrison government has tried to highlight their and the Australian people’s values on budget night, and link the budget to those values, Isentia said.

Last night was no exception with Frydenberg again recounting the values of the Coalition government that underpinned the budget, although only once this year.

Please login with linkedin to comment

Federal Budget 2021 iSentia

Latest News

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
  • Media
  • Opinion

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands

B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]

Opinion

by B&T Magazine

B&T Magazine
Google Creates New Way For You To Filter Through The News Stories You See
  • Technology

Google Creates New Way For You To Filter Through The News Stories You See

Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
  • Technology

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors

While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
  • Marketing
  • Technology

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]