As of this month New Zealanders are now able to walk into pharmacies across the country and buy one of Australia’s most popular skincare lines, MooGoo, as the number of Kiwis with skin disorders is on the rise.
New Zealand has one of the highest incidence of eczema in the world, with the skin condition now affecting one in three Kiwis, and around 15 per cent of children.
MooGoo CEO Melody Livingstone (pictured) says the brand’s expansion into New Zealand was driven by strong interest from local customers.
“Given the climate in New Zealand, with so many people suffering from skin conditions, we fast-tracked our entry,” says Livingstone.
“The climate is very similar to Ireland, which per capita is our biggest market outside of Australia,” she added.
MooGoo has more than 45 natural products that help a range of skin problems, including eczema and psoriasis. All of them are now available online in New Zealand, and more than half the range will be stocked on shelves.
In Australia demand for the products has skyrocketed, with the company seeing some 30 per cent growth and it’s now stocked in just about every pharmacy across the country.
“Consumers are becoming a lot more knowledgeable about product ingredients and are increasingly seeking natural and eco-friendly treatments and remedie,” said Livingstone.
“There’s also been a lot of anxiety surrounding the pandemic, which seems to have caused an increase in eczema, psoriasis and other skin flare-ups.
“We’re also hearing a lot of people talking about acne and perioral dermatitis, caused by heat, moisture, friction, trapped dirt and bacteria from wearing a mask for long periods of time and also suffering with painful cracked hands from continuous hand sanitising and washing.
“The crazy weather conditions haven’t been helping either.”
In Australia, MooGoo products are also used in neonatal, paediatric and oncology wards and in the UK the business is supported by the British equivalent of the Medicare – the NHS.
“At MooGoo, our ingredient philosophy is simple – to make effective products with healthy ingredients for you, your loved ones and the environment,” added Livingstone.
“We understand all consumption has an impact, and our goal has always been to minimise our impact on the environment.”
