Monster Inflatable Boob Descends On London To Promote Breast Feeding

Monster Inflatable Boob Descends On London To Promote Breast Feeding

Visitors to London’s Shoreditch area copped a shock over the weekend when a massive inflatable boob and prominent nipple was seen hovering over nearby buildings.

Thankfully, it wasn’t anything too sinister and turned out to be a stunt – held on UK’s Mother Day on Sunday – to help promote the benefits of breast feeding to new mums.

Screen Shot 2017-03-29 at 10.54.32 am

It was all the work of London agency Mother London who regularly perform stunts about social issues it feels passionate about – in this instance highlighting issues for mums who feel uncomfortable about breast feeding in public.

A spokesperson for the agency said: “It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public, by bottle or breast.

“This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” the spokesperson said.

Screen Shot 2017-03-29 at 10.52.34 am

However, as the blow-up boob came sans any copy or tagline, many passersby were left confused as to what exactly was going on. Many people posting the image to social media but insure what exactly it was they were seeing.




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]