Visitors to London’s Shoreditch area copped a shock over the weekend when a massive inflatable boob and prominent nipple was seen hovering over nearby buildings.
Thankfully, it wasn’t anything too sinister and turned out to be a stunt – held on UK’s Mother Day on Sunday – to help promote the benefits of breast feeding to new mums.
It was all the work of London agency Mother London who regularly perform stunts about social issues it feels passionate about – in this instance highlighting issues for mums who feel uncomfortable about breast feeding in public.
A spokesperson for the agency said: “It’s hard to believe that in 2017, UK mothers still feel watched and judged when feeding in public, by bottle or breast.
“This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” the spokesperson said.
However, as the blow-up boob came sans any copy or tagline, many passersby were left confused as to what exactly was going on. Many people posting the image to social media but insure what exactly it was they were seeing.
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
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The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]