Monster Energy Australia has announced a new, multi year deal to partner with the iconic Australian Alpine resort, Thredbo.
The partnership will allow skiers and snowboarders to enjoy a chilled Monster while traversing the resort, with Monster gaining exclusive pouring rights at the mountain. The signature branding of the company will also be visible around Thredbo.
Discussing the partnership, Monster Energy Australia sales director Jarrad DeBritt said: “Monster has always had a place on the slopes with its rich, global history in the snow and MTB action sports arena, both being an important part of Monster’s DNA. As the number 1 Alpine resort in Australia, we’re thrilled to be partnering with Thredbo and to be bringing Monster to the Mountains”.
Andrew Hodder, national business manager at CCEP (Coca-Cola Europacific Partners) said: “I’m so pumped to have Monster Energy as the official Energy drink for Thredbo Resort. I look forward to working with Monster & Thredbo, bringing to life some amazing on mountain activations to support both of these great brands. Coca-Cola & Thredbo have had a long-standing partnership, and with Monster now on board, even more opportunity awaits all our brands. Exciting times ahead!”
In addition to the pourage rights and signage, Monster will be supporting two-time Olympic medalist and Thredbo ambassador Tess Coady, adding to the growing list of high-profile, Monster-sponsored athletes.
On the partnership, Coady said: “I’m superstoked that Monster Energy has joined forces with Thredbo and look forward to working with them both to develop the Terrain Park and other riding opportunities in Australia’s number one resort”.
DeBritt added: “We see Tess as an influencer that the next generation of snow athletes here in Australia look up to. We look forward to building out her profile in partnership with Monster Energy and Thredbo and supporting her on the slopes.”
Given the frigid Winter Australia is currently facing, now might be the ideal time for such a partnership to come to life!
