Mondelēz Names New Aussie Marketing Boss For Cadbury

Mondelēz Names New Aussie Marketing Boss For Cadbury
B&T Magazine
By B&T Magazine
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Global snack food powerhouse Mondelēz International has announced the appointment of Paul Chatfield as its new director of marketing for chocolate in Australia and New Zealand.

Chatfield brings over 18 years’ marketing experience to the role, having started with Mondelēz International in 2012 as its category head of seasonal, to his most recent role as associate director of everyday chocolate.

Prior to this, Prior to this, Chatfield worked in a number of sales and marketing roles for the Vitasoy, Heinz and Arnott’s brands.

Chatfield succeeds Kjetil Undhjem, who is returning to work for Mondelēz in Europe.

Paul Chatfield

Paul Chatfield

Amanda Banfield, area vice president for Australia, New Zealand and Japan at Mondelēz, said: “We’re delighted to be promoting Paul into this role given our commitment to growing great internal talent and his fantastic track record over the last six years with us.

“With experience across the full chocolate portfolio, Paul has most recently been leading the Cadbury Dairy Milk brand, launched Cadbury Dark Milk (the first country in the world to bring this new chocolate taste to the market) led the relaunch of Marvellous Creations and spear-headed a new approach to brand sponsorships.”

Commenting on his new role, Chatfield said: ‘With such a rich history in Australia and New Zealand, it is both a privilege and exciting to lead such an iconic and much-loved portfolio of brands into the next chapter of growth, building on such a successful history.

“We have one of the strongest brand marketing teams in the industry and with them, I look forward to delighting our consumers with the best Cadbury chocolate experiences every day, through a relentless focus on quality, communication that connects and entertains, and unexpected innovation that exceeds Australian and New Zealanders expectations.”

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