Look. How can we talk about the TV numbers – or indeed, anything today – without talking about Ariarne-bloody-superstar-Titmus?
While the afternoon session of the Olympics didn’t get the highest numbers overall, it did score over a million viewers, who tuned in to see the 20 year old Tasmanian smash the 400metre freestyle, beating American world record holder Kate Ledecky.
Properly brilliant TV, as was her coach’s celebration.
— 7Olympics (@7olympics) July 26, 2021
The fact that the Olympics afternoon coverage managed to score 1,087,000 viewers (as per OzTAM’s metro data) on a weekday is testament to the country’s engagement in the games so far.
Whether that Olympics winning streak will continue though – for both Australia, and for Seven – demands a close watch.
The top rated Olympics coverage did fall from Sunday night by around 300,000 viewers. Last night’s top was the evening coverage wih 1,210,000 viewers, followed by night coverage with 1,146,000 viewers, then the aforemention afternoon spot.
It was also Seven News which came out on top overall with a total 1,474,000 viewers, while Nine News snuck in between the evening and night Games coverage to nab 1,156,000 viewers.
Otherwise top of the entertainment pack was The Chase with 828,000 viewers, while Australian Survivor had 627,000, Have You Been Paying Attention? had 577,000 and Beauty and the Geek had 562,000 viewers.
The rest of Seven’s Monday had, obviously, lots of Olympics coverage. The late afternoon had 768,000 viewers, late night had 590,000, morning had 584,000 and the night feed had 459,000.
On the ABC, ABC News had 771,000 viewers while 7.30 had 662,000.
For Nine, A Current Affair had 738,000 viewers and Hot Seat had 538,000.
Finally, for 10, The Project had 496,000.
Seven had slightly less of the daily share on Monday night than on Sunday, but the other networks each secured less the 20 per cent of the share.
The Seven Network had 46.3 per cent, whle the Nine Network had 19.3 per cent, Network 10 had 17.7 per cent, the ABC TV Network had a flat 12 per cent, and the SBS Network had 4,8 per cent.
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]