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Reading: Data: M&M’s Ad Voted The Most Emotionally Engaging Ad Of The Super Bowl
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B&T > Campaigns > Data: M&M’s Ad Voted The Most Emotionally Engaging Ad Of The Super Bowl
Campaigns

Data: M&M’s Ad Voted The Most Emotionally Engaging Ad Of The Super Bowl

Staff Writers
Published on: 5th February 2019 at 8:28 AM
Staff Writers
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M&M’s “Bad Passengers” is the most emotionally engaging ad of Super Bowl 2019, according to new data released today by #EmotionAI company Realeyes.

The company used webcams and its face-reading technology to rank this year’s Super Bowl ads based on how much attention and emotional engagement they generated from viewers.

https://youtu.be/5CCRNmmnG3c

Realeyes, whose AI tech helps brands such as Coca-Cola and Hershey’s maximise the impact of their video marketing, found the M&M’s ad was the most engaging ad aired during the Super Bowl.

The 30-second commercial, which stars Christina Applegate struggling to stop the M&M’s characters Red, Yellow and Orange from misbehaving on the back seat, attracted an overall score measuring emotional impact and level of attention of 9.72 out of 10.

Realeyes CEO Mihkel Jäätma said: “The Patriots may have won the game, but M&M’s was the real winner of the Super Bowl last night, producing an attention-grabbing ad with real emotional punch”.

m&ms

The ad finished at the top of the pile after eliciting the joint second strongest emotional responses from viewers and joint third highest levels of continuous attention, putting it just ahead of Bubly’s “Michael Bublé vs Bubly” (score 9.68) in second spot.

Mint Mobile’s “Chunky Style Milk That’s Not Right” and Dietz & Watson’s “Craig Robinson Likes Dietz Nuts” were joint third (score 9.66).

Other brands to feature in Realeyes’ top 20 Super Bowl 2019 Ad Effectiveness Chart include Doritos, Pringles, Audi, Pepsi, T-Mobile, Bud Light and Microsoft.

High-profile campaigns from Burger King, Google, Amazon and Kia all failed to make the top 20.

Bumble’s “The Ball is in Her Court”, featuring tennis star Serena Williams, finished last (62nd place).

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TAGGED: M&MS, realeyes, Super Bowl
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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