MKTG Appoints Veteran TV Broadcaster Mike Lewis As GM Operations & Technology

MKTG Appoints Veteran TV Broadcaster Mike Lewis As GM Operations & Technology
SHARE
THIS



Dentsu Aegis Network agency MKTG Sport & Entertainment has appointed veteran network television broadcaster Mike Lewis (above right) as general manager of operations and technology.

Based in Melbourne, Lewis is tasked with leading MKTG’s stadium technology and operations with Australia’s leading sports and venues. His role encompasses innovating and delivering the stadium experience for the sports industry, including LED signage, broadcast platforms and other stadium technologies.

Lewis joins MKTG with more than 25 years experience in the television industry, managing broadcast operations for numerous high-profile programs and events.

This includes establishing the Roving Enterprise show ‘The Project’ from concept to launch, and delivering the broadcast of the Sochi Winter Olympics, Melbourne, Delhi and Glasgow Commonwealth Games, the Australian Grand Prix, and the AFL, including the AFL Grand Final.

MKTG managing director of sport & entertainment Matt Connell (pictured left) said, “It’s fantastic to have someone of Mike’s caliber and experience join our team and help us continue to drive innovation and excellence through our stadium programs in consultation with our rights partners.

“The stadium experience is evolving all the time and with Mike on board, we’re best placed to continue to be at the forefront of new developments in technology and infrastructure, and in fact to drive that change ourselves.”

Mike Lewis said, “We have a strong opportunity at MKTG to be world leaders in engaging stadium fans through technology.

“Working closely with sports of the caliber of AFL and Cricket Australia, we can drive performance as an agency across our service delivery and operations to even further enhance the experience for sports fans, and in giving advertisers ways to connect with fans.

“I’m coming from a world outside of agencies, where my focus has always been on delivering great content for viewers. This experience hopefully translates very well to my new role and I’m delighted to be part of the MKTG team at a very exciting time for the agency in Australia.”

 

Please login with linkedin to comment

mike lewis MKTG sports and entertainment web security

Latest News

Railway Passengers Mortified By Greyscaled Train Timetable Tribute To Prince Philip
  • Technology

Railway Passengers Mortified By Greyscaled Train Timetable Tribute To Prince Philip

Following the announcement of Prince Philip’s death last week, many businesses, broadcasters and individuals paid tribute to the Duke of Edinburgh. Some Australian viewers were upset to find the ABC opted not to broadcast British crime drama Vera, instead choosing to cover Philip’s death. Similarly, many were amused to hear a techno dance music mashup on […]

by B&T Magazine

B&T Magazine
The End Of Average: Why ‘Addressable Priming’ Is The Future
  • Opinion
  • Technology

The End Of Average: Why ‘Addressable Priming’ Is The Future

In this guest post, Wavemaker’s national strategy partner, James Boardman (pictured below), talks addressable priming and why it’ll be the end of average and the peak of creativity in media planning… For my entire career media plans have contained a large amount of average. I’m not talking about the quality of my planning skills (although […]

Opinion

by B&T Magazine

B&T Magazine
Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook
  • Technology

Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook

Apple’s new approach to digital advertising is set to go ahead in a matter of weeks, with advertisers warned to think about user privacy first. Previously, companies that sell mobile ads have relied on Apple’s IDFA (“identifier for advertisers”) as a way to identify specific users and offer targeted ads. But with Apple continuing to […]

by B&T Magazine

B&T Magazine
QMS’ pDOOH Platform Proving Campaign Attribution
  • Media
  • Technology

QMS’ pDOOH Platform Proving Campaign Attribution

As programmatic digital out of home (pDOOH) continues to help advertisers enhance their existing campaigns, digital outdoor media experts, QMS, is already seeing results pay dividends with the latest campaign for a Tourism and Travel sector client delivering over 2,000 tourist visitors who can be directly attributed from their exposure of the pDOOH campaign. The […]

Istanbul, Turkey - February 6, 2016: Woman in the car planning a route using a Google Maps application on Apple iPhone 6S. Google Maps is a most popular web mapping service for mobile provided by Google inc.
  • Technology

Apple Will Soon Help You Find Your Anything

For years now, Apple users have located misplaced iPhones and other Apple devices via the Find My app. In case you haven’t used it before, Find My tracks the locations of iPhones, iPads, laptops and even AirPods, meaning the whereabouts of each device will come up on a map if it’s ever lost. The app […]

by B&T Magazine

B&T Magazine
CBA & Football Australia Partner To Elevate The Women’s Game
  • Marketing

CBA & Football Australia Partner To Elevate The Women’s Game

Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]

Facebook Australia Celebrates Ramadan With Calendar Of Content
  • Media

Facebook Australia Celebrates Ramadan With Calendar Of Content

Facebook Australia is celebrating Ramadan with a range of initiatives including Lives, Reels, IGTV and more. To launch the initiative, Facebook has partnered with a number of Muslim creators and organisations, who will be sharing their perspectives of the holy month on both Facebook and Instagram. Facebook says the 30 days of content is part […]

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
  • Media

Netflix’s Challenge To Linear TV

Netflix’s real-time streaming service, launched in France, provides an unexpected alternative to television as the platform also announced a new deal with Sony. The program, called ‘Direct’, is a real-time service with a stream that covers five days, to prevent repeat programming. It was announced in November 2020 originally and rolled out fully in December […]

by B&T Magazine

B&T Magazine
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
  • Media

The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]