MKR Judge Colin Fassnidge Tears Into Seven For “Stupid” Programming Decisions

MKR Judge Colin Fassnidge Tears Into Seven For “Stupid” Programming Decisions
B&T Magazine
Edited by B&T Magazine



A judge on Seven’s reality cooking series My Kitchen Rules has not held back his thoughts on the show’s plummeting ratings.

In an interview with 2GB’s Chris Smith, chef Colin Fassnidge has blamed Seven for dipping audience numbers.

Since it premiered last week, the show has consistently struggled to crack the half a million mark as it goes up against powerhouse shows like Nine’s MAFS. 

Fassnidge particularly criticised the broadcaster’s decision to debut the show on the same night as the Australian Open men’s tennis final, as well as 10’s I’m A Celeb… finale.

He told Smith: “This year was the best one we’ve done but not everyone’s watching it, at the moment, cause we’ve got some people in Channel 7 who don’t know how to program a show.”

“A lot of work went into this and then some stupid decisions were made to go up against the tennis and [MAFS], we should have started a week early,” he continued, before adding: “But what do I know? I’m only a cook!”

He said: “The flack we’re getting at the moment is not really warranted. I think it’s totally different to all the other MKRs that we’ve done.”

MKR also struggled in the ratings last year, and there were rumours at the time that Seven would not air the show head-to-head with MAFS, but move it to the second of 2020, which evidently did not happen.

Meanwhile, a piece in the Daily Telegraph says Seven executives are “panicking”, with an unnamed “insider” suggesting this season might be its last. A Seven spokesperson told Pedestrian the rumours are false.

B&T reached out to Seven for further comment.

 

 

 




Please login with linkedin to comment

mkr Seven

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]