Mitsubishi Launches ‘Nothing Can Frighten A Triton’ Campaign Via Richard Rose

Mitsubishi Launches ‘Nothing Can Frighten A Triton’ Campaign Via Richard Rose

Mitsubishi Motors Australia and Richards Rose have unveiled their latest campaign, ‘Nothing can frighten a Triton’.

Forty years on, the new Triton is stronger than ever with chiselled looks plus a rock solid seven year warranty.

Featuring Mitsubishi’s legendary four-wheel drive performance and loads of intuitive technology (MiTEC), it’s not afraid of a challenge.

Directed by Jonathan Nyquist of McFly the launch spot sees a mate take two-time Dakar Rally champion Toby Price for the ride of his life, just like a ghost train.

Richards Rose executive CD, Adam Rose said: “Nothing Can Frighten A Triton is a distinctive and ownable platform that lives well beyond advertising.

“Whether on the worksite, off the beaten track, or in the dealership, it’s a confident statement that puts a smile on your face.”

Mitsubishi Motors Australia, head of marketing communications, Darrell Jacobs said: “Triton is our highest selling vehicle and this latest model is our best yet.

“We’re excited by the new platform and what we have in the pipeline.”

The campaign bursts on to all broadcast and social channels with a ground-pounding track composed by Grammy Award-winning remixer Dennis White.


Client: Mitsubishi Motors Australia

Deputy Director Marketing & Operations: Derek McIlroy
Head of Marketing Communications: Darrell Jacobs
Digital Marketing Manager: Trish Ind
Creative Agency: Richards Rose
Founding Partner & Executive Creative Director: Adam Rose
Senior Art Director: Liam Hillier
Senior Copywriter: Dominic McCormack
Head of Broadcast and Content: Tanya Hairman
Group Account Director: David Hallett
Senior Account Director: Vince Prochilio
Executive Producer – Product & CX: Deepali Dabral
Senior Integrated Designer: Mac Archibald
Art Director: Robert Bamford
Digital Producer: Jennifer Chan
Senior Producer: Katie Morton
Finished Artist: Alistair Donald

Production Company: McFly
Director: Jonathan Nyquist

Producer: Christine Tan
DOP: Matt Toll
Post Production: New Holland

Creative Director: Brendan Savage
Post Producer: Pauline Piper
Editor: Toby Denneen

Online: Stu Cadzow
Colourist: Ben Eagleton

Sound Studio: Rumble
Music: “Jacked Up” by Champions Of Justice
Music Supervisor: Michael Szumowski
Sound Designer: Tone Aston

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