B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: MIQ Expands TV Intelligence Solution To Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > MIQ Expands TV Intelligence Solution To Australia
Technology

MIQ Expands TV Intelligence Solution To Australia

Staff Writers
Published on: 12th April 2024 at 10:55 AM
Staff Writers
Share
2 Min Read
SHARE

Global programmatic media partner MiQ has expanded access to its proprietary TV Intelligence platform to Australia.

Lead image: Jason Scott, APAC CEO, MiQ.

the platform is designed to solve the TV industry’s biggest challenges to date: fragmentation across audience viewing, data, and measurement.

“With streaming services and consumers leaning into ad-funded models, this has created new opportunities for marketers,” said Jason Scott, APAC CEO at MiQ. “But with more than 69 per cent audience overlap across top streaming apps, it’s no wonder brands are struggling to effectively reach their target audiences. MiQ Advanced TV solution, powered by TV Intelligence, solves the TV industry’s biggest challenge of fragmentation across audience viewing, data, and measurement.”

MiQ TV Intelligence is the industry’s most robust cross-channel analytics solution, leveraging viewership insights from automatic-content recognition (ACR), set-top-box (STB) technology, and regional TV currencies across 11 diverse global data partnerships covering CTV, Linear TV, and YouTube. Combined, MiQ analyses over six trillion TV viewership and content consumption signals per month across a deterministic data footprint of over 90 million TV sets worldwide. It then combines this data with consumer, behavioural, and purchase data to enable marketers to reach more than 500 million global CTV households.

Armed with MiQ TV Intelligence, advertisers can drive incremental reach, discover new audiences, and develop competitive conquesting strategies via a holistic view of TV consumption.

“MiQ TV Intelligence is the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube,” said Gurman Hundal, global CEO and co-founder of MiQ. “We’re excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV.”

TV Intelligence is also now available in the US, UK and Canada with more markets to follow this year.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: MiQ
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?