GroupM media agency Mindshare has promoted Paige Wheaton to the role of national head of investment, charged with developing Mindshare’s Intentional Investment approach in Australia as part of Good Growth, the global agency vision driven by long-term sustainable growth.
Formerly the Sydney investment director, she takes on the newly created role to lead the agency’s trading and investment strategy across all Mindshare’s Australian offices. She is responsible for investment product development and innovation, as well as shaping the team and inspiring the next generation of investment talent within Mindshare.
Mindshare Australasia CEO Katie Rigg-Smith, said: “It’s always a pleasure to recognise our talented people, and empower them to challenge themselves with their next step of their career with Mindshare. Paige has an exceptional talent for investment. Whether it is working with our clients, internal teams or developing our relationships with media vendor partners, she does it all with poise and purpose. Investment is the lifeblood of any agency, and Paige is working to ensure that our Intentional Investment approach brings both the best value and highest ethical considerations that will deliver sustainable growth for clients.”
Wheaton is also part of GroupM’s global GroupMNetZero Committee, which is part of the Responsible Investment Framework to drive Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability, through Investment & Partnerships.
Wheaton added: “Mindshare is a highly creative and strategic media agency, and a strong, ethical and responsible investment strategy underpins everything we do. I love what I do, and I’m passionate about making an impact. The most exciting thing is finding the opportunity for what we do, to actually do good, and help clients do good. We’re having conversations that transcend media and marketing, creating more meaningful relationships that help our clients achieve goals that align with their values. I’m over the moon to have the opportunity to develop Mindshare’s Intentional Investment proposition and work closely with our partners and GroupM to deliver best in class responsible investment products and strategies for our clients.”
Wheaton is part of the Mindshare leadership team and will continue to report directly to CEO Katie Rigg-Smith and work closely with the GroupM Investment community led by Chief Investment Officer Seb Rennie.
Wheaton began her career with GroupM sister agency MediaCom and after spending time at several Australian independent media agencies returned to GroupM.
A now banned ad for mobile game Gold and Goblins features a man readying to strike an unsuspecting woman over the head with a chair. The advert which appeared in the games ‘Hooked Inc: Fishing Games’ and ‘Quizzland’ has been accused of “trivializing and condoning” domestic violence. The Gold and Goblins ad began with a […]
Hamish Thomson, author of It’s Not Always Right to be Right, is a former regional president and global brand head for Mars Incorporated (UK, Australia, Chicago), a senior sales and marketing lead for Reebok International (England and the Netherlands) and an account exec in the London advertising scene. In this guest post, Thomson says you […]
In this guest post, Tim Dyroff (main photo), creative director at Resolution Design, talks what things should a prospective client consider when building relationships with their creative partners… Within the post-production industry you can be sure you will encounter the good, the bad, and the ugly with any given client. From feedback to briefing, issues […]
The Gerety Awards have announced an all-star jury lineup for 2022, including Australia’s own Tara Ford. The annual awards are the only creative prize to reward the best in advertising from the female vision. The jury for 2022 includes some of the most respected leaders from the advertising and marketing world. Representing Australia on the […]
GAY TIMES and Grey London have launched Amplifund campaign, ‘Incomplete Without the T’ at GAY TIMES Honours in response to increased transphobia and hate in the global media. This year has become the deadliest on record for trans people, with the community increasingly facing transphobia and hate from both the media and right-wing groups. Controversial […]
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]