Mindshare Makes Leadership Appointments In Melbourne Office

Mindshare Makes Leadership Appointments In Melbourne Office
SHARE
THIS



Mindshare has appointed Helena Snowdon (right in photo)to the role of managing director of the Melbourne office. In tandem, Mindshare has promoted Sarah Thom (left), currently client leader, to the role of General Manager.

Snowdon has 18 years’ experience and has held senior level global new business roles in London since 2003, driving significant new business and network growth for agencies including Mindshare and Maxus. Most recently, she was the Global New Business Director and a member of the Global Steering Board at iProspect, the digital performance specialist of Dentsu Aegis Network. 

Thom has been with Mindshare for over 3 years and is a stalwart of the Melbourne market having held senior roles at a range of agencies in the past 20 years including Vizeum, Mitchell & Partners and Optimedia.

Snowdon commented on her appointment: “I’m genuinely thrilled to be returning to my GroupM family and to be taking up the helm of Mindshare in Melbourne. Together, I know Katie, Sarah, the team and I have a great adventure ahead of us, shaping and evolving the agency’s solutions with an absolute commitment to excellence, integrity, and our brilliant people.”

Thom commented on her appointment: “I’m thrilled and honoured to be taking my career to the next level with Mindshare. I’m particularly excited to be working closely with Helena, to build on our strong foundations and continue to grow and develop as an agency that is strategic, innovative and provocative. 

Katie Rigg-Smith CEO Mindshare Australasia, commented on the appointments: “It is wonderful to have Helena and Sarah at the helm of our Melbourne office. Helena brings with her a fresh perspective, unique point of view and an energy that I am confident will continue to drive our Melbourne office forward. Having worked with Mindshare in the past she is also very well versed in our values and overall approach as an agency. Sarah has been an integral part of Melbourne Mindshare since she started over 3 years ago. I have had the privilege of working closely with her and cannot think of anyone better to step into the newly created role of General Manager.  Between Helena and Sarah we have a formidable duo that I am really looking forward to working with.”

Please login with linkedin to comment

SoDA

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine