Mindshare, the global media agency network, has appointed Luke Simpson to the role of client leader across the NAB business.

Simpson has over 17 years media experience and has worked in Perth, Sydney, Melbourne and Singapore. During this time Simpson has worked across a range of client portfolios including Reckitt Benckiser, Simplot and P&G; which led him to Singapore to be the regional lead on the Male Grooming portfolio.

More recently Simpson worked at Initiative on financial clients ME Bank and Industry Super Funds. Simpson commented on his appointment: “NAB is such a dynamic business, it’s an exciting time to lead the Mindshare team and push boundaries in innovation and technology as well as drive best in class media strategies. I am very excited to join Mindshare in Melbourne, the business had a great end to 2016 and I look forward to help continue that positive growth and momentum in 2017.”

Katie Rigg-Smith CEO Mindshare Australasia, commented on the appointment: “Luke is someone I have known for a very long time, since his days of being in GroupM Towers in North Sydney. I have always admired Luke’s ability to drive real thought leadership for his clients and the team that work for him. I am really thrilled to have him join our Melbourne office and lead our NAB client relationship.”

Simpson’s role is effective immediately.