Mindshare, the global media agency network, has appointed Luke Simpson to the role of client leader across the NAB business.
Simpson has over 17 years media experience and has worked in Perth, Sydney, Melbourne and Singapore. During this time Simpson has worked across a range of client portfolios including Reckitt Benckiser, Simplot and P&G; which led him to Singapore to be the regional lead on the Male Grooming portfolio.
More recently Simpson worked at Initiative on financial clients ME Bank and Industry Super Funds. Simpson commented on his appointment: “NAB is such a dynamic business, it’s an exciting time to lead the Mindshare team and push boundaries in innovation and technology as well as drive best in class media strategies. I am very excited to join Mindshare in Melbourne, the business had a great end to 2016 and I look forward to help continue that positive growth and momentum in 2017.”
Katie Rigg-Smith CEO Mindshare Australasia, commented on the appointment: “Luke is someone I have known for a very long time, since his days of being in GroupM Towers in North Sydney. I have always admired Luke’s ability to drive real thought leadership for his clients and the team that work for him. I am really thrilled to have him join our Melbourne office and lead our NAB client relationship.”
Simpson’s role is effective immediately.
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]