The 2014 Midas Awards honoring the World’s Best Financial Advertising is now open for entries.
Each year, Executive Director Alisun Armstrong, strategically updates and evaluates the competition and implements changes to reflect the innovative work currently being produced in the financial advertising and marketing industry.
Ms. Armstrong introduced a robust number of new categories inspired by trends brands are using to engage the consumer in the evolving financial communication industry, including augmented reality’s ability to connect the consumer before, during, and after purchase and apps that allow consumers to interact with a product via their mobile device. Category updates in Product & Service include Banking: Online, and Data Management, as well as expanded Use of Discipline categories—Customer Loyalty & Retention, In-House Creative Department, and Student. New categories in the Use of Medium unveiled include: Apps, Augmented Reality, Email, and Tablet.
In addition, the Midas Awards has consolidated Product & Services categories for efficiency as well as updating multiple categories to enhance and streamline the entry process.
2014 will also mark the debut of the Midas Brand Report, a ranking similar to the Midas Report, but marking advertiser’s performance based on points earned within the Midas Awards.
“The Midas Awards are dedicated to showcasing creative excellence across the board, and new trends in financial advertising and marketing continue to engage consumers on a multitude of platforms,” said Ms. Armstrong. “Brands deserve to be recognized and awarded; the Midas Brand Report will celebrate those innovative brands that adapt and continue to elevate the evolving industry.”
The Midas Awards GrandJury® is recruited from the most prominent international agencies and comprised of the most respected and influential minds in financial advertising. Client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications will be represented. The jury awards Midas Gold and Silver Ingots to the highest scoring entries, and award the Grand Midas to the entry considered “Best in Show.” The results of the jury are parsed in an annual rankings brief, The Midas Report—a veritable who’s-who in the world of financial services advertising.
The deadline to enter the 2014 Midas Awards is September 15th, 2014. Enter before July 15, 2014 and receive a 10% discount with code PRM2014. Entry details and competition rules and regulations can be found on the Midas Awards website: http://www.midasawards.com/. View the 2013 winners in the Midas Winner Showcase.
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]