Reports: Microsoft Set To Review Its $1.3 Billion Media Account

Published on: 19th December 2017 at 10:06 AM

Staff Writers

1 Min Read

Microsoft is set to review its $US1 billion ($A1.3 billion) media account it has been reported. US industry site Adage has said that it will be a closed review.

Presently, Interpublic Group is the tech behemoth’s agency of record for advertising and global deployment and Dentsu Aegis Network handles search advertising and media buying and planning. IPG’s McCann is responsible for its creative.

A Microsoft spokesperson said of the review that it was all “part of our normal course of business, Microsoft is conducting a closed review of its media account”.

It’s understood that Microsoft spent $US1.5 billion on all its advertising in 2016.

TAGGED: Microsoft

By Staff Writers

Follow:

Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.