Miami Ad School has signed up a team of leading social media strategists and creatives who will each conduct intensive training sessions on the ten top aspects of social media:
| Candice Juniper | SM Director | M&C Saatchi | The Social Media Marketing Plan |
| Nathan Guerra & | Google Evangelist | Social Strategy: strategies that work | |
| Ben Hourahine | Director | Splashsuits | |
| Amaury Treguer | Senior Strategist | We are Social | Listen, Analyze & Strategize |
| Jerker Fagerstrom | Executive Creative Director | DT | Decode a Social Campaign |
| Brie Stewart | Head of Social | Ogilvy & Mather | Fuelling Social Engagement through paidMedia |
| Toby Clark | Social Planner | Clemenger BBDO | Socialising the Brand Experience |
| Kim Bartkowski | Digital Creative Director | Cummins & Partners | Social Publishing at Scale |
| Maria Casas & | SM Director | Saatchi & Saatchi | Design a Social Campaign |
| Gavin Carver | Creative Strategist | ||
| Ben Shipley | Director | Colloquial | Understanding Influence |
| Aaron Mitchie | Chief Innovation Officer | Zenith Optimedia | The Future of the Media Landscape |
Each weekend a social media strategist takes the students through their topic in a three-day, hands-on session. During the week students learn essential skills such as idea generation and presentation by JWT creative director Will Edwards, and develop and present weekly campaigns under the guidance of M&C Saatchi social media director Candice Juniper. At the end of the course, students graduate with a professional portfolio of Social Media campaigns.
Toby Clark, social planner at Clemenger BBDO and social media manager of the year (CommsCouncil 2014), said: “It takes creativity to concept an idea that people want to share in social, but it takes strategy to make sure it’s doing something for the business. Social is no longer a bit of fun on the side, it’s now as responsible for solving real business problems as any other channel. That’s why it’s so refreshing to see – and indeed important – that Miami Ad School is offering a Boot Camp dedicated to social media.
“The graduates will be making themselves some of the most employable in Australia if they can build social media into a brief and idea, not just bolt it on.”
