Miami Ad School Reels In Top Strategist For New Social Media Boot Camp

Miami Ad School Reels In Top Strategist For New Social Media Boot Camp
Helga Diamond
By Helga Diamond
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Miami Ad School has signed up a team of leading social media strategists and creatives who will each conduct intensive training sessions on the ten top aspects of social media:

Candice Juniper SM Director M&C Saatchi The Social Media Marketing Plan
Nathan Guerra & Google Evangelist Google Social Strategy: strategies that work
Ben Hourahine Director Splashsuits
Amaury Treguer Senior Strategist We are Social Listen, Analyze & Strategize
Jerker Fagerstrom Executive Creative Director DT Decode a Social Campaign
Brie Stewart Head of Social Ogilvy & Mather Fuelling Social Engagement through paidMedia
Toby Clark Social Planner Clemenger BBDO Socialising the Brand Experience
Kim Bartkowski Digital Creative Director Cummins & Partners Social Publishing at Scale
Maria Casas & SM Director Saatchi & Saatchi Design a Social Campaign
Gavin Carver Creative Strategist Facebook
Ben Shipley Director Colloquial Understanding Influence
Aaron Mitchie Chief Innovation Officer Zenith Optimedia The Future of the Media Landscape

Each weekend a social media strategist takes the students through their topic in a three-day, hands-on session. During the week students learn essential skills such as idea generation and presentation by JWT creative director Will Edwards, and develop and present weekly campaigns under the guidance of M&C Saatchi social media director Candice Juniper. At the end of the course, students graduate with a professional portfolio of Social Media campaigns.

Toby Clark, social planner at Clemenger BBDO and social media manager of the year (CommsCouncil 2014), said: “It takes creativity to concept an idea that people want to share in social, but it takes strategy to make sure it’s doing something for the business. Social is no longer a bit of fun on the side, it’s now as responsible for solving real business problems as any other channel. That’s why it’s so refreshing to see – and indeed important – that Miami Ad School is offering a Boot Camp dedicated to social media.

“The graduates will be making themselves some of the most employable in Australia if they can build social media into a brief and idea, not just bolt it on.”

 

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