Miami Ad School has signed up a team of leading social media strategists and creatives who will each conduct intensive training sessions on the ten top aspects of social media:

Candice Juniper	SM Director	M&C Saatchi	The Social Media Marketing Plan
Nathan Guerra &	Google Evangelist	Google	Social Strategy: strategies that work
Ben Hourahine	Director	Splashsuits
Amaury Treguer	Senior Strategist	We are Social	Listen, Analyze & Strategize
Jerker Fagerstrom	Executive Creative Director	DT	Decode a Social Campaign
Brie Stewart	Head of Social	Ogilvy & Mather	Fuelling Social Engagement through paidMedia
Toby Clark	Social Planner	Clemenger BBDO	Socialising the Brand Experience
Kim Bartkowski	Digital Creative Director	Cummins & Partners	Social Publishing at Scale
Maria Casas &	SM Director	Saatchi & Saatchi	Design a Social Campaign
Gavin Carver	Creative Strategist	Facebook
Ben Shipley	Director	Colloquial	Understanding Influence
Aaron Mitchie	Chief Innovation Officer	Zenith Optimedia	The Future of the Media Landscape

Each weekend a social media strategist takes the students through their topic in a three-day, hands-on session. During the week students learn essential skills such as idea generation and presentation by JWT creative director Will Edwards, and develop and present weekly campaigns under the guidance of M&C Saatchi social media director Candice Juniper. At the end of the course, students graduate with a professional portfolio of Social Media campaigns.

Toby Clark, social planner at Clemenger BBDO and social media manager of the year (CommsCouncil 2014), said: “It takes creativity to concept an idea that people want to share in social, but it takes strategy to make sure it’s doing something for the business. Social is no longer a bit of fun on the side, it’s now as responsible for solving real business problems as any other channel. That’s why it’s so refreshing to see – and indeed important – that Miami Ad School is offering a Boot Camp dedicated to social media.

“The graduates will be making themselves some of the most employable in Australia if they can build social media into a brief and idea, not just bolt it on.”