Meta Gives A Small Glimpse Of What The World Will Be Like In The Metaverse In New Campaign

Meta Gives A Small Glimpse Of What The World Will Be Like In The Metaverse In New Campaign
Alex Anyfantis
By Alex Anyfantis
SHARE
THIS



Tech giant Meta have shared two new ads through which they hope to provide some insight on how people will be able to interact with the metaverse and come closer to one another at the same time.

The first ad, titled “The Impact Will be Real”, focuses on those aspects of the metaverse that can be applied to the professional and educational field. The ad begins with what appears to be a professor giving a lecture when suddenly he makes a cell appear in his hand. He then passes on the cell to some of the attendees to examine.

The ad moves on to a doctor wearing a VR headset and some other equipment on her fingertips, through which she performs a virtual surgery, successfully making an aortic valve incision, as can been seen by the little tick she is given.

Finally, we are transferred to ancient times, in what can only be ancient Greece or Rome, with a group of schoolkids moving closer to eavesdrop on an argument between philosophers or politicians of an age long past.

The second of Meta’s new metaverse-focused ads is called “Fishing with Dad” and as the title suggests, focuses on a girl who wants to go fishing with her father. He can be seen at home while the girl is out surfing at the beach. But, thanks to Meta’s VR headset and controllers, they can both be transported to a lake, where their avatars can do all the fishing for them.

It’s pretty much the same, only through the comfort of their own home or personal area.

Through this new campaign, Meta hopes to clear out some of the confusion that has been created regarding the metaverse and what its all about, showing that it can have many practical applications within our everyday lives.

Despite the fact that Reality Labs, the division responsible for the development of all metaverse and VR/AR-related projects has been hit with severe cutbacks due to Meta’s recent financial struggles, the company is still moving forward with their plans to become one of the main players in the next stage of technological advancements.

Please login with linkedin to comment

Meta metaverse

Latest News

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans
  • Media

Study: 37% Of Aussies Admit To Reading Gossip Mags; With Adelaide Women Their Biggest Fans

A new survey conducted by magazine and newspaper subscription service Readly found that celebrity gossip mags are a popular guilty pleasure with more than a third of Australians (37 per cent) indulging in the habit. Perhaps unsurprisingly the biggest cohort of gossip and entertainment magazine readers were women (41 per cent) aged 30-39 followed by […]

Fabulate Names Marie Galinsky As National Sales Director
  • Marketing

Fabulate Names Marie Galinsky As National Sales Director

Market leading Australian content marketing platform Fabulate has named Marie Galinsky (pictured) to oversee its rapidly expanding national sales operation in the role of national sales director. Galinsky’s promotion will see her lead Fabulate’s growing sales team and comes just six months after she joined the content marketing startup to lead its Melbourne sales operation. […]

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children
  • Campaigns

adidas And Indigenous Football Australia Team Up To Give Opportunities To Indigenous Children

A new partnership between adidas and Indigenous Football Australia, which oversees the strategy and expansion of Australia’s most successful and longest-running Indigenous football initiative, John Moriarty Football, will ensure more Indigenous children in remote and regional communities benefit from the power of football. The partnership will see adidas and Indigenous Football Australia (IFA) work together […]

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer
  • Technology

Australian Studio Start Beyond Appoints Angus Stevens As Chief Executive Officer

Start Beyond, Australia’s leading producer and distributor of VR and AR immersive learning solutions, today announces the internal promotion of Angus Stevens (pictured) to CEO. Stevens, who joined the business in 2016 as one of the founding members, is moving on from his current position of managing director effective immediately. In his new role, Stevens […]

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results
  • Media

Triple M Comes Out On Top Amongst Footy Shows In Survey 4 Results

Triple M has recorded the largest commercial AFL and NRL metro footy audience, delivering almost double the listeners of any other commercial competitor, according to today’s Survey 4 radio ratings results. Triple M’s AFL coverage across Melbourne, Adelaide and Perth reported a cumulative audience of 679,000, while Triple M’s NRL coverage has an audience of […]

VMG Appoints Brendan Harper As Frontier Media Queensland GM
  • Media

VMG Appoints Brendan Harper As Frontier Media Queensland GM

Independent Australian-owned media company VMG has announced the appointment of Brendan Harper (pictured) as general manager and group business director to lead media planning & buying agency, Frontier Media in Queensland. His appointment follows the departure of Queensland director Alexandra Paton, who has been with Frontier Media for more than 15 years. Harper holds extensive […]

Havas Australia Appoints OIS As Third-Party Verification Partner
  • Advertising

Havas Australia Appoints OIS As Third-Party Verification Partner

Havas Australia has appointed OIS, leaders in out-of-home (OOH) verification, as its independent, third-party verification partner across digital, programmatic, and classic out-of-home client campaigns following a competitive review. Australia is among the top 10 global out-of-home markets by size and one of the most advanced, highlighted by leading adoption rates of digital and more recently, […]

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings
  • Media

BetterBriefs Unveils New Best Practice Guide Addressing Industry Shortcomings

BetterBriefs will today unveil a new best practice guide, The best way for a client to brief an agency, co-authored by Mark Ritson and in partnership with the IPA, at the IPA Business Growth Conference. After shocking the world of advertising last October with the painful and alarming truths about the enormous misalignment between marketers […]

OLYMPUS DIGITAL CAMERA
  • Advertising
  • Opinion

Why Trust, Not Crypto, Is Today’s Most Valuable Online Currency

In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]

Nine’s Radio Stations Bag Best Ever Survey 4 Results
  • Media

Nine’s Radio Stations Bag Best Ever Survey 4 Results

GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1 per cent on Survey 4 of 2021. It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3. Sydney’s 2GB is a […]