Menulog Recuits Footy Stars (And Snoop Dogg) For State Of Origin Ad

Menulog Recuits Footy Stars (And Snoop Dogg) For State Of Origin Ad
B&T Magazine
By B&T Magazine
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Entertainment icon Snoop Dogg returns to Australian TV screens with a new Aussie verse for his remix of Menulog’s ‘Did Somebody Say’ jingle. Premiering during game one of the 2020 State of Origin series, the new TVC also stars some unlikely collaborators – Rugby League’s most famous faces.

Featuring vocals by Greg Inglis, Craig and Johanna Wing and Ben Hunt, the new verse of the Menulog jingle is an ode to classic Australian footy foods featuring sausage sizzles and meat pies.

With Menulog signing on as a broadcast partner for the State of Origin series, Menulog marketing director, Simon Cheng, wanted to make a TVC that would get footy fans singing.

“We wanted to build on the success of our incredibly popular ‘Did Somebody Say’ remix with Snoop, which has been streamed almost three million times since launching in June. To return to the studio with our ambassador Snoop Dogg, along with some Australian football icons, and create a song fans can get down to, is a huge win,” Chen said.

“Menulog’s association with the NRL started with our sponsorship of the South Sydney Rabbitohs, and so it’s fitting to extend this to the two biggest events on the footy calendar; the NRL Grand Final where our 15-second teaser first aired and the upcoming State of Origin kick-off game where our full 30-second remix will debut.”

McCann Sydney, Chief Creative Officer, Ben Coulson, said the unexpected match is what made it an interesting partnership for the most anticipated sporting rivalry of the year.

“Footy fans want to be entertained on the field and also in the ad breaks. We thought we’d pair Snoop and Australian league legends to have a bit of fun and create something unique, to get fans watching at home involved and singing along to the jingle. This is something most brands don’t ever make for this kind of an event.”

Shot in Snoop’s compound in LA during strict COVID-19 regulations, the new track will be promoted as part of a fully integrated campaign across TV, social, digital and PR.

Credits

Menulog 

Simon Cheng – Menulog Marketing Director

Fiona Bateman – Head of Brand

Lisa Brown – Head of PR and Communications

Rami Tamer – Senior Marketing Manager Brand

Sosi Sevazlian – PR and Communications Manager

Johan Micheelsen – Head of Growth Marketing

Perry Neilson – Social Media Manager

 

McCann Sydney 

Ben Coulson – Chief Creative Officer

Daniel Miller – Creative Director

Christian Duffy – Creative Director

Nikki Jones – Senior Producer

Caroline McLaughlin – Senior Business Lead

Roshni Hegerman- Executive Strategy Director

Bella Best – Senior Account Manager

 

Cub Production 

Toby Morris – Director

James Car – Producer

Joel Haakanlind – Editor

 

Done&Dusted – LA 

Lawrence Lamont – Director

 

UM Sydney 

Hayley Pyper – Client Director

Angelica Naranjo – UM Studios Director

Jack Davidson – Integrated Partnerships & Sponsorships Director

Morag Cahill – Partnerships Director

Jenny Lam – Senior Partnerships Manager

Shannen Toby – Partnerships Manager

Bernadette Banasik – Partnerships Trader

Rebecca Mitchell – Partnerships Executive

 

Finchco Agency 

Julia Everingham – Co-Founder & Managing Director

Alexandra Bryant – Managing Partner & Creative Principle

Chloe Turner – Senior Account Director

Niki Aquino – Senior Account Manager

Antonia Minutolo – Account Executive

 

Connecting Plots

Lewis Steele – Head of Social & Content

Cody Desmond – Senior Account Manager

Julia Kenny – Creative

 

Talent Republic – Hero Casting

 

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