Never Not Creative, UnLtd and Everymind have launched a follow-up survey to the Mentally Healthy 2020 study to identify how the COVID-19 pandemic has impacted the mental health and wellbeing of the media, marketing and creative industry in Australia.
The short five minute ‘pulse study’ follows the Mentally Healthy 2020 survey conducted earlier in the year and will compare the stress, depression and anxiety levels before and during the COVID-19 restrictions.
UnLtd CMO and co-chair of Mentally Healthy Change Group Nina Nyman explained: “The COVID-19 restrictions have had a major impact on the mental wellbeing of people working in our industry, whether that’s due to the uncertainty of the situation, isolation, worries over finances and employment, or the daily stresses of multi-tasking with home-schooling and work. From the conversations I’ve had with people across the industry, I’m yet to speak to anyone who isn’t impacted in some way.
“Ironically, the Mentally Healthy 2020 survey closed on 13 March, a few days before most of the COVID-19 restrictions really kicked in across Australia. A lot has changed since and I think it’s safe to assume that some of the findings will look different now. What’s good about this is that we now have a comparison point with a more ‘normal’ time that allows us to measure change.”
The Mentally Healthy COVID-19 survey will look at the key stressors and how the DASS score (Depression, Anxiety & Stress Scale) has shifted during this time.
Streatime MD and co-chair of Mentally Healthy Change Group Andy Wright added: “As we are working through the data and key findings of the bigger survey, we want to see if and how some of the key indicators have changed following the pandemic. This pulse study gives us a chance to see what impact the COVID-19 situation has had on some of the main mental health concerns of our industry and which areas we need to focus on as an industry to best support our people.”
Everymind acting program manager, mental health and research Dr Sally Fitzpatrick, said the Institute was pleased to conduct this important research in partnership with Never Not Creative and UnLtd to inform development of programs specific to industry needs.
“We’re looking forward to learning more about the specific needs of those working in the media, marketing and creative industries during this challenging period,” Dr Fitzpatrick said.
The Mentally Healthy COVID-19 survey is open from 29 April until 8 May with results to be revealed later in May. The survey takes 5-8 mins to complete and all responses will be anonymous, strictly confidential and only personally de-identified data will be reported.
Anyone who is currently working or has worked in the media, marketing or creative industry in the last 12 months is encouraged to take the survey here: https://redcap.hnehealth.nsw.gov.au/redcap/surveys/?s=YLHHTHM8CJ
If you or someone you care about needs support, please contact:
Lifeline 13 11 14
Suicide Call Back Service 1300 659 467
MensLine Australia 1300 78 99 78
Beyond Blue 1300 22 4636
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]