B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Meet The Women Leading Tech: SendGold CEO Jodi Stanton
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Meet The Women Leading Tech: SendGold CEO Jodi Stanton
MediaPartner Content

Meet The Women Leading Tech: SendGold CEO Jodi Stanton

Staff Writers
Published on: 29th May 2020 at 9:39 AM
Staff Writers
Share
2 Min Read
SHARE

In true entrepreneurial style, Jodi Stanton is not only the CEO, but also acting CFO and acting CMO of digital gold money platform SendGold.

Described by Stanton as a “labour of love”, SendGold managed to go live in four new countries and more than double its financial goals in 2019.

As acting CMO, Stanton led marketing efforts which included designing a machine-learning-based, experimental design to drive customer experience on a global scale and generate customer insights rarely seen in the start-up world.

She also led the innovation on SendGold’s our Augmented Reality (AR) location game (think Pokémon Go but with real gold) Goldrush. 2019 saw the game transition from a customer acquisition tool to a profitable game on its own.

And while Stanton has taken on a diverse and consuming role with the company she started, she has still made an effort to bring in the right talent to surround her.

In 2019 she hired over a dozen talented, driven, exceptional women (and some men too) across legal, marketing, design, PR, accounting, corporate advisory, intelligent marketing, analytics, and software development to provide professional services as required.

She also served another year on Western Sydney University’s Infrastructure Committee, advising the Board of Trustees on end-to-end technology across its 8 campuses and property portfolio.

To find out more about our Women Leading Tech awards click here.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Women Leading Tech
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

AI Is Moving Fast & That’s Exactly What CMOs Need
10/07/2025
Yang Han.
StackAdapt Launches AI-Powered Assistant ‘Ivy’ For Data-Driven Decisions
10/07/2025
TV Ratings (09/07/2025): NSW Blues Loss Proves A Winning Formula As Origin Game Three Smashes Records
10/07/2025
"Hammy" from sportsbet.
Sportsbet Kicks Off Same Game Multi Campaign
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?