An important factor in the success of Canva has been the publicity the company has received.
This has been led by the company’s head of PR Liz McKenzie, who works directly with the three founders of Canva to increase brand awareness through worldwide earned and owned media, speaking engagements across the globe, and sponsorships across 190 countries in a smart and scalable way.
During 2019, McKenzie demonstrated her exceptional media relations skills by securing the front cover of US tier one publication, Forbes, two additional covers for Canva with local CEO Magazine and Company Directors magazine, an interview with NPR’s ‘How I Built This’ podcast, TV spots with CNBC, Bloomberg, BBC and consumer outlets such as Fox News, Sunrise, 60, and the Today Morning Show.
She has also worked to identify new media channels for Canva to explore.
From podcasts, TV, print and online, McKenzie also broadcasted Canva’s new Enterprise announcement onto the NASDAQ billboard in NYC – for free.
She also developed and implemented Canva’s first PR led 360 campaign with earned media, a micro-influencer campaign, and paid ads.
Every week across 2019, one major news outlet has featured a story mentioning Canva’s products, culture and vision which contributed to Canva’s reputation worldwide and its talent acquisition efforts.
McKenzie also hosted ex-Prime Minister Malcolm Turnbull at Canva HQ as part of the company’s first government relations initiative.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]