An important factor in the success of Canva has been the publicity the company has received.
This has been led by the company’s head of PR Liz McKenzie, who works directly with the three founders of Canva to increase brand awareness through worldwide earned and owned media, speaking engagements across the globe, and sponsorships across 190 countries in a smart and scalable way.
During 2019, McKenzie demonstrated her exceptional media relations skills by securing the front cover of US tier one publication, Forbes, two additional covers for Canva with local CEO Magazine and Company Directors magazine, an interview with NPR’s ‘How I Built This’ podcast, TV spots with CNBC, Bloomberg, BBC and consumer outlets such as Fox News, Sunrise, 60, and the Today Morning Show.
She has also worked to identify new media channels for Canva to explore.
From podcasts, TV, print and online, McKenzie also broadcasted Canva’s new Enterprise announcement onto the NASDAQ billboard in NYC – for free.
She also developed and implemented Canva’s first PR led 360 campaign with earned media, a micro-influencer campaign, and paid ads.
Every week across 2019, one major news outlet has featured a story mentioning Canva’s products, culture and vision which contributed to Canva’s reputation worldwide and its talent acquisition efforts.
McKenzie also hosted ex-Prime Minister Malcolm Turnbull at Canva HQ as part of the company’s first government relations initiative.
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